How to responsibly create content that pushes the envelope
But to get those high numbers of engagement, you’ve got to provide something that strikes a chord with your audience. Create something...
But to get those high numbers of engagement, you’ve got to provide something that strikes a chord with your audience. Create something...
A content audit should be part of the research you do before creating a content marketing strategy, but it seems to be a missing element...
With each new issue, “all the news that’s fit to print,” the famous New York Times slogan, comes closer to an anachronism. Earlier this...
The Federal Trade Commission disclosure laws are increasingly becoming a point of frustration and confusion for affiliates, bloggers and...
Since the dawn of digital marketing, practitioners have hailed personalization as the ultimate in sophistication. Calling customers by...
The white paper covers: why you need a CMS; comparison of the top six CMS platforms; and how to avoid failure during implementation....
These last-click-attribution type marketing tactics are fun and easy because they are predictable. We know who we are targeting (e.g.,...
Whoever told you content marketing is about creating great content… well, they lied to you. Kind of. Content marketing is definitely all...
There are many options, and often, different departments have varying goals and agendas. Sometimes brand teams speak about their brand...
What is a spark file? It’s like your own personal and less structured brainstorming session that never ends. I’ve only recently starting...
The days of solely identifying with the left side (technically savvy) or right side (highly creative) of your brain are over for...
Your browser has witnessed the kinds of content that you’ve found useful, and all browsers together know what all users find useful. So...
Shares are a big deal for content. These shares come in two forms: A user can share a piece of content from your site onto their social...
Content marketing serves many purposes for an organization, not the least of which is to drive organic traffic to a website. But let’s...
Enterprises are only just starting to incorporate content marketing as a discipline into the mix, and as a result, they’re quickly...
As your company’s content architect, it’s important to understand the five basic steps of producing digital content that can succeed....
We’ve all heard the stats: This year, marketers plan to produce 70 percent more content than they did in 2015. Content marketing has...
Every day, sometimes multiple times a day, I find myself editing content. I comment on, add to, subtract from, redline, revise or...
New research suggests that it’s not just individual emotions, such as surprise or anger, that spur high levels of engagement needed to...
With more people browsing on mobile devices and quality mobile listings growing in importance, Google has to reduce its dependency on the...