Part of that process is knowing what needs to be done for a successful web marketing campaign. Another part is figuring out how to do it....

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Yahoo’s future is in question after the news this week that Verizon is buying the company for a little less than $5 billion. In the...

With the great diversity of marketing styles and strategies out there, it’s easy to lose sight of some of the fundamentals inherent to...

After a Q1 that disappointed investors somewhat, Google parent Alphabet delivered a big quarter yesterday. The company announced revenues...

Baidu, China’s largest search engine, with over 80 percent  of market share in that country, has had its worse quarter in terms of profit...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Amazon announced its Q2 2016 earnings, reporting $30.4 billion for the quarter, a 31-percent jump over its Q2 2015 revenue. As reported...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Yandex announced $280.7 million (RUB 18.0 billion) in revenue for Q2 2016, a 30-percent increase compared to Q2 2015. Russia’s largest...

I’ll preface this by saying that I’ve spent 99.9 percent of my career on the agency side of the fence. In that time, I developed a pretty...

I think we all can agree that it’s paramount to listen to our clients. They know their businesses the best and are crucial in helping us...

From Marketing Land: Does the IAB’s first ad-blocking study provide the “missing stat”? Jul 27, 2016 by Barry Levine The report offers...

Earlier this afternoon, Apple reported its fiscal 2016 third quarter results. The company had quarterly revenue of $42.4 billion, which...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Self-serve search and social campaign management platform AdStage launched a new reporting solution on Tuesday to help marketers create...

Whether a Yahoo acquisition can lead to even a modicum of “balance of power” in digital advertising is the big question. Yahoo plus AOL,...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

It took a little longer than expected, but Google has finally started implementing its ban on paid ads for payday and high-interest...

As a digital marketing professional, you may ask yourself at some point whether you’d prefer to work as an in-house marketer or within an...