Marketing Day: Chatsuite chatbots, Amazon Vehicles & StubHub’s CMO
From Marketing Land: Chatsuite announces new chatbot creation and management features for agencies Aug 25, 2016 by Barry Levine The...
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From great to world-class: How the CMO of Belkin International transformed his organization
Belkin’s booth at the Consumer Electronics Show (CES) was conceived by a former digital-only designer If a consumer can’t speak highly of...
Marketing Day: Email marketing, Google AdSense & Instagram video ads
From Marketing Land: The human side to SEO: the power of personas Aug 24, 2016 by Ryan Shelley On a fundamental level, effective search...
Major internet companies support Yelp in case that threatens online reviews
A case involving Yelp and a “default judgment” against someone (defendant Bird) who wrote a critical Yelp review about a San Francisco...
Marketing Day: Pinterest buys Instapaper, Facebook Slideshow video ads & more
From Marketing Land: Reactful offers web optimization platform to stimulate visitors’ behavior Aug 23, 2016 by Barry Levine New solution...
Selling your agency, a how-to guide: Part 1 — Starting out right
About eight years ago, I founded 3Q Digital (initially named PPC Ad Buying, then PPC Associates). I founded the company mainly because I...
SMX East early bird rates expire Saturday. Register now!
Search Engine Land’s SMX East is only a month away! If you’re looking for cutting-edge SEO and SEM tactics that drive profitable and...
Marketing Day: Olympic brands earning buzz, responsive mobile sites & more
From Marketing Land: Coca-Cola, Nike top lists of Olympics advertisers earning social buzz Aug 22, 2016 by Matt McGee Nintendo credited...
4 marketing trends you need to follow to sell to millennials
largest generation since the Baby Boom. By 2018, millennials will account for $3.39 trillion in spending annually. By 2025, it’s...
Marketing Day: Google expanded text ads, Sprinklr CMO interview & content audits
From Marketing Land: Placed entices users to share location with frequent flyer miles Aug 19, 2016 by Greg Sterling Company provides a...
Marketing Day: Twitter takes steps to fight abuse, new WordPress release & more
From Marketing Land: Like Moz, Raven Tools refocuses on its first love: search Aug 18, 2016 by Barry Levine The Nashville-based company...
How to manage ad partners in regulated industries: Education (Part 4 of 5)
The series is designed for advertisers who feel overwhelmed by government ad regulations and want tips on avoiding costly lawsuits. In...
Marketing Day: Instagram copies Snapchat (again), Pinterest video ads & more
From Marketing Land: Moz drops Followerwonk to focus on search, lays off 28% of staff Aug 17, 2016 by Barry Schwartz Moz, a company many...
Google antitrust woes: new South Korean probe, Russian court rejects appeal
Google continues to face mounting antitrust challenges around the globe. Beyond the three active complaints in Europe, directed at...
Perfecting the pass from marketing to sales
Hut… hut… hike! “Marketing’s got the lead! He signals to sales! Sales is in the end zone! Could this be it? The pass is up and… nope,...
Marketing Day: The Walmart/Jet.com deal, e-commerce up 16% & Google’s Duo
From Marketing Land: Can the Walmart/Jet.com marriage work? Aug 16, 2016 by Barry Levine We checked in with a variety of industry...
How to tie employee advocacy back to your goals and KPIs
And it’s no different than any other marketing campaign: It’s critical to track every send, view, share, like and reaction, but it’s even...
The best marketers know more about their customers
But here’s the brutal and honest truth: We don’t really know our customers at all or nearly as well as we should. As marketers, it is...
Marketing Day: Designing dashboards, Twitter sticker ads & the end of Blab
From Marketing Land: Check out my BIG SMX East Preview. Then register & save! Aug 15, 2016 by Chris Sherman Search Engine Land’s SMX...
Check out my BIG SMX East Preview. Then register & save!
Search Engine Land’s SMX East is every SEO and SEM’s dream: a tactic-packed agenda, more than 100 dynamic and authoritative speakers,...
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