In May 2016, Google unveiled Data Studio, a free data visualization tool that allows anyone to create reports with graphs, charts,...

Crafting the right digital strategy to hit your ultimate marketing goal is a balancing act. You need to vet platforms, allocate budget...

If you’re like most marketers, you could name the basic parts of the sales funnel in your sleep: Awareness, Interest, Evaluation,...

This eBook from InfoTrust will provide you with everything you need to know when considering and purchasing a Google Analytics 360...

Earlier this week YouTube rolled out new extensions and measurement capabilities for advertisers. The ad extensions will enable a variety...

So where do we start? Transactional, engagement, or demographic data? Prospecting or retention? The inundation keeps pushing us back....

Google’s two-year-old free reporting and data visualization platform, Google Data Studio, is now generally available. Integrations and...

Salesforce lead source has long been the data point that has ruled measurement of marketing initiatives. This field tracks channel...

Real-Time report in Google Analytics allows you to monitor website activity as it actually occurs on your website or app. The report is...

Download your copy to find out: What a landing page is and is NOT. Planning & creating the perfect landing page. Testing & optimizing:...

A lot of content on conversion rate optimization (CRO) is published every day. Most of it is spot-on, but some articles make me cringe a...

massive shift in the way successful brands allocate dollars and other resources to their online marketing efforts. For example, in 2017,...

Join our digital ad experts from Marin Software and Instapage as we discuss where digital advertising is going next. We’ll explore new...

To put this into context, five years ago, people were awed when Amazon could recommend a product they’d love. Today, users expect that...

It addresses the following questions: What factors are driving B2B marketing automation platform use? What capabilities do B2B marketing...

With digital, we’ve gained the ability to target consumers with relevant content at just the right time and place. Now, how do we track,...

Image: Google Following on Tuesday’s announcement that Google is grouping its advertising into three new brands — Google Ads, Google...

With GDPR recently coming into effect, advertisers are once again fretting over their use of consumer data. In Europe, the fretting is...

It’s an idea that has been around for years: Consumers should control and explicitly sell their data for compensation. It’s implied in...

Figuring out how your company will grow is one of the biggest challenges facing marketers. The playbook is clear: Choose a high-value...