Oh, and it’s free, too. It’s called Applause, and it’s a new tool just announced by uTest, the same company that previously created...

As more budget flows toward content marketing (12% of budgets on average according to a 2012 study by Ad Age), inevitable questions have...

The search marketplace is still a relatively young industry, yet the technology and investment communities view it as a mature market. A...

Many organizations get fixated on metrics data, without thinking of where it comes from. But, what if your metrics indicate a problem...

New Top Navigation And Sidebar – Less Tabs, More Coherent The most prominent change is the top navigation (orange bar) and sidebar....

As we enter 2013, the growth of online advertising continues at a healthy pace. In October 2012, the Interactive Advertising Bureau (IAB)...

SocialFlow, Chartbeat, Google Analytics, Tweetdeck, Facebook Insights, Exact Target. On occasion, that toolset grows: Google Webmaster...

As we prepare for a new year in the online marketing world, it’s interesting to reflect on where 2012 has brought us. The Web experienced...

partnering with Nielsen to become the first arbiter of the most socially successful U.S. TV programs. The companies have a new multi-year...

However, this uptick isn’t accompanied by equal education and support of the players involved. Publishers are struggling with the fear of...

For many senior executives, the jury is still out on social media.  They want proof in the form of hard numbers that show business...

I want to try to explain the latter, especially for marketers. Why? Because political elections are in many ways like optimization...

Windows 8 has been fresh on the market for just under a month, and earlier this year, Apple released its latest desktop OS, Mac OS X...

The In-Page Analytics reports provide, in a page basis, the percentage of clicks from page to page in a website. The reports are a great...

One of the toughest items that most Page admins ask is “what should I post my content?” While there have been various studies and...

Oh, What A Tangled Web We Weave” which discusses eight common ways we practice self-deception, particularly in the context of metrics,...

calling Universal Analytics. It’s a service that lets larger users tailor Google Analytics by integrating their own data into Google...

Over the last decade, digital marketing and advertising have transformed significantly due to the rapid advancement of technology and...

A year ago, Google began going dark. Dark in terms of no longer sharing with publishers, in some cases, how people searched for and found...

“Oh, What A Tangled Web We Weave, When First We Practice To (Self) Deceive” Along the way, I run the risk of insulting you, but I see...