
Google Analytics Adds New Real-Time Reports, Inbound Link Trackbacks & More Insight Into Social
Google Analytics just stepped up their real-time reports by adding four new features: an events report, content breakdown by device, a...

The Truth About Social Media Measurement
I’ve spent over two years developing a social media measurement platform. One of the most important things I’ve learned during that time...

New From Visually: Turn Your Google Analytics Data As An Infographic
Wouldn’t it be great to get weekly website performance updates as a simple, easy-to-read graphic? Now you can go beyond the Google...

Google Opens Universal Analytics To All Users
now available to all. Universal Analytics launched last October as a beta product that was primarily intended for enterprise-level GA...

Quantcast “Compare Sites” Feature Disappears, Company Says Will Return
Quantcast is the ability to compare metrics like traffic for two different sites against each other. Make that “was” one of my favorite...

Continuous Metrics Optimization: I Before E, Except After C
“I Before E, Except After C” — do you remember that from 4th grade spelling? Well, it works just as well when you’re concentrating on...

How Users Can Get Access To Pinterest Analytics For A Website
Today, Pinterest launched Web Analytics, a slick new tool that allows marketers to see information about how their information is being...

Pinterest Analytics: Making The Most “Actionable” Social Network More Actionable
announced that it was introducing Web analytics — dare we call them “Pinalytics”? This may well be a first step toward a larger...

iOS Version & CTR: Old Is Gold!
Apple’s iOS 6.1.2 — to correct a bug that reduced battery life and increased network activity for some users — made its way into the...

Pinterest Reportedly Set To Announce Business Analytics Product
according to Reuters. Details are sketchy, but Reuters suggests that Pinterest’s analytics tool will: “show businesses the number of...

Google Analytics Intros New Access Controls
Google announced two primary changes that offer more specific controls over how different users can interact with Google Analytics...

Study: Facebook Page Reach Rises 31 Percent (& More) After Insights Bug Fix
announced and fixed a bug that affected its reach and impressions data in Page Insights. The folks at EdgeRank Checker studied about...

3 Common Mistakes Marketers Make With Their Analytics
Mo Analytics, Mo Problems — other than a terrible use of the great Notorious B.I.G. song, this phrase accurately reflects how marketers...

Dirty Little Data Secrets: 5 Potential Inaccuracies In Your Social Media Reports
Image courtesy of DepositPhotos Remember that time long, long ago (in a land far away) when the term “web analytics” hadn’t even been...

Facebook Confesses: Our Page Analytics Have Been Screwed Up, Fix In Progress
Logged-in Page owners should see an alert at the top of their Page the next time they visit, which points to this explanation of the...

Google Analytics Change History – More Context To Administrators
Which Types Of Changes Are Saved This is a significant improvement to Google Analytics Administrators, but it is important to understand...

Curalate Adds Instagram Analytics, Expands Beyond Pinterest
In a news release, Curalate says that 70 percent of social media conversations are using images, making it more important for brands and...

As Personal Computing Shifts, So Should Your Marketing Strategy
If 2012 was considered the year of mobile, we may as well go ahead and declare 2013 the year of the tablet. A new study from research...

US December Smartphone Share: The Apple-Samdroid Battle Continues
released data on December US smartphone market share. The story is the same as in previous months. Android and iOS are up and almost all...
























