As “power” marketers, our work can look more like scientific experiments than creative campaigns. More and more, power marketers make...

How do you connect your online marketing efforts to offline sales and success? That’s the focus of a panel at iMedia Content...

“Universal Analytics is the new operating standard for Google Analytics. All accounts will soon be required to use Universal Analytics.”...

It’s called Dawn Data, and it’s a new app from developers Mark Silverberg and Brian Norris. Silverberg says the app was initially a...

I admit it: I have a conflicted relationship with data. On the plus side, I believe that data is one of the three biggest benefits that...

In this post, I’ll share a couple of ways you can delve into your data in a simple way by using relative standing — that is, how...

Too much data in too many places has long been the Achilles’ heel of multi-channel marketing campaigns. Harnessing data from multiple...

According to a Google+ post from Daniel Waisberg, Google+ Page dashboards now include Google Analytics monthly metrics. “If your page is...

For many brands, regionalization of marketing programs represents a key pillar to their overarching strategy. Particularly for those...

Now that Universal Analytics has been around for some time, many people are considering making the switch. It just has so much more to...

Any experienced A/B or multivariate tester has probably encountered a situation similar to the following: You are put in charge of...

2013 was one hell of a ride — we lost the keyword tool, search went secure and content marketing became the shiny new toy on the block!...

according to an Ad Age report. Datalogix helps marketers marry offline purchasing data to digital ad performance. It is one of the data...

We were contacted this week by a company that offers hundreds of online games all on one site. The site’s home page displayed dozens of...

Along with the new UI, users can create Remarketing lists based on origin, demographics and behavior. The Remarketing list builder now...

Marketing is thriving. Budgets are growing. Responsibilities are growing. Influence in the C-suite is growing. And the marketing...

Though 2014 has just started and most budgets have been allocated to individual acquisition channels, it is not too late to analyze how...

Doing engagement and conversion optimization can get pretty complex, especially when it involves multivariate testing on live e-commerce...

We all know that analytics are good for understanding how a visitor behaved on your website — what pages they looked at, what buttons...

Websites are an important part of most businesses these days. They are essential to communication, providing cognitive clues to the...