If your business was interested in college-bound high school students, I could tell you something about how sophisticated your online...

Lack of clear ROI has held many advertisers back from investing more in mobile. That’s all about to change as increasing amounts of data...

As compared to first- or third-party data, second-party data is something you don’t hear about often. Because it’s so rare, you’ll hear...

If you could pack sheer psychological power into a single page of your website, which page would you want it to be? I’d want it to be my...

You have slaved over your product or service. You have executed creative marketing campaigns that drove results. You have researched and...

Normally, I’m a pretty peaceful person. But sometimes there are things worth fighting for. When conversion optimization faces off with...

Let’s play a word association game. Before we begin, clear your thoughts. Try to stay focused on this game only. Are you ready? What...

The drop in conversion rate was sudden and deep. After months of testing, we had seen a steady increase in the number of leads that one...

Canadapanda / Shutterstock.com App developers using the Yahoo Mobile Developer Suite can now see how their apps perform on Apple Watches....

Despite a population roughly half of some suburban counties, Boston-area users drive nearly the highest amount of mobile activity among...

Google has pushed out an updated version of its iOS app — 1.2.0 is available now in the iTunes App Store. According to the release notes,...

The digital age is well upon us. But as marketers, if we step back just a bit and examine these exciting times we’re living in, we also...

While “big data” was once seen as a buzzword, the conversation has grown tremendously over the past several years. Data now holds the...

A marriage made in heaven — Conversion Rate Optimization (CRO) should be the perfect mate to content marketing. People rely on Internet...

Infinite scroll (or “endless scroll”) is a web design technique that automatically loads new content as a user scrolls down a webpage,...

If you wanted to sell me a car, you’d need to know a few things about me. It would help to know whether or not I have a driver’s license....

Want to avoid lumping all your earned editorial links and marketing campaigns into one murky bucket of clicks? Connect Google Analytics...

My numbers are down. After spending my last few columns in deep dives on report sampling, tracking account holders, and measuring video,...

Facebook’s F8 conference for developers has become an event that’s closely watched for announcements of new directions the company is...

Every week, we get an automated email from one of display ad vendors with this subject line, “Rachel, you could get more clicks by...