We’ve all heard of the term the “hot hand” in the context of sports. Basketball players go from missing every shot, to scoring in...

It’s now time to capitalize on the real gains AI and machine learning (ML) can provide to unify, anticipate and activate the...

Today, every brand and agency knows that advertising is a data-driven endeavor. But the ubiquity of data hasn’t made it any easier to...

“This year will be all about AI.” “And don’t forget podcasts!” “And blockchain, live video and social commerce.” Every marketer has been...

Spotify has announced a new integration with Oracle Data Cloud, aimed at helping auto brands connect with listeners through its...

Gartner recently published their Predicts 2019 research report, outlining several converging trends that pose a threat to CMOs and...

Now AdStage, a cross-channel campaign analytics and optimization platform, is getting in the add-on game with a new data connector for...

Supermetrics for BigQuery enables marketers to bring together cross-channel marketing metrics in one platform. Supermetrics has launched...

As the marketing world has grown increasingly “digital-first,” data has become more pervasive, and as it surges in scale, marketers find...

Over the past two decades, the race for audiences propelled a shift away from local. Mainstream national news trumped local, national...

As every marketer today knows, the ability to collect, analyze and act on available data is increasingly vital to any brand’s success....

For most marketers, analytics exists in a magic Pandora’s box, encompassing everything from CPCs to CTRs, from algorithms to artificial...

This carefully curated shortlist of solutions has delivered significant business value for Fortune 1000 organizations. All nine solutions...

The martech industry seems to be constantly on the hunt for the next big thing, and understandably so. In an industry where we said...

Creating an automation strategy should be top of mind in 2019 – indeed, it was identified by 61 percent of marketers as the top priority...

Never before has there been a greater need for a reliable, holistic marketing measurement tool. In a world of fractured media and...

In a world where customers are bombarded across every possible channel with brand messages, targeting is more important than ever before....

Attribution is an analytical method that takes a lot of user-level data and tries to measure the impact of specific tactics on a positive...

The defining feature of digital marketing is the ability to measure just about anything. That’s a wonderful development, but it can also...

Digital marketing is more accountable than ever, but results only matter if they map back to a specific goal. That may seem obvious, but...