There is a popular commercial for the candy bar Twix that shows two adversarial Twix factories that take different approaches to making...

My last column dissected the difference between first-, second- and third-party data and why first-party data in particular is critical...

Since HubSpot coined the term “inbound marketing” in 2005, many businesses shifted from marketing strategies focused on outbound...

In front of you is an analytics report touting the success of a recent digital marketing campaign. Full of colorful charts and graphics,...

I was pleased to come across an article on Business Insider: “20 cognitive biases that screw up your decisions.” Now that’s a title a...

There’s an old saying: If you watch your pennies, your nickels and dimes will take care of themselves. The same is true with your...

In a time when marketers want more audience segmentation and data is king, it can be easy to forget that our goal is to reach people —...

The latest technology can track a consumer from one device to the next, one search to the next, creating a wealth of individual search...

Usually, the most effective “techniques” aren’t cute hacks about color or button size. They’re about the psychological underpinnings of...

This question has plagued marketers for decades. In the digital age we’re currently enjoying, the question has become even more...

Many marketers have a vague awareness about server Log Files, but few know that they can be used to clean up the analytics data you’re...

Accessibility is an important facet of the user experience and of one of its subsets, the searcher experience. Too often, Web...

Most marketers now accept the importance of having a mobile strategy for ad landing pages, but which way should you go? Currently, there...

Detailed and consistent reporting is vital to any online marketing effort because it tells the story of the work being done. Both the...

Online marketers love testing: A/B testing, multivariate, holdouts, incrementality. Heck, before I was married, I’d A/B test my profile...

Today’s marketers face unprecedented pressure to leverage data to deliver relevant and personalized ads, messages and customer...

Marketing Land’s all new fifth edition of the “Enterprise Web Analytics Platforms 2015: A Marketer’s Guide” examines the market for...

How do you decide which elements of your site to test? This question is at the heart of website optimization. A better question is, “How...

Earlier this month, Nanigans (my employer) released its analysis and accompanying infographic of Facebook advertising activity in Europe...

There have been some tremendous advances in understanding the value of digital (and offline) marketing initiatives in recent years. And...