digital advertising attribution. Consumers are exposed to ads throughout the purchase cycle, each having an impact on the buying decision...

Google is celebrating today the 10th birthday of Google Analytics. In a blog post, Google engineering VP Paul Muret recounts 10 of his...

Conversion Scientist, I’ve had the opportunity to diagnose hundreds of online businesses. They come to us with underperforming websites,...

Facebook’s third-quarter earnings call, CEO Mark Zuckerberg and COO Sheryl Sandberg both hit extensively on the power of video for...

By now, it’s cliché, but true: analysts are drowning in data when it comes to e-commerce. On the one hand, it’s great to work in an...

A recent study by Conversica revealed that B2B companies are spending 50% of their marketing and sales budgets generating leads that are...

How do you accurately measure the return on your marketing initiatives? Marketing attribution, or using analytics to assign credit to a...

Much has been made about Google’s custom audiences solution, which was announced recently at Advertising Week. With this new solution,...

Ad blockers have been around for some time now and are widely used. The question around the end of the “free internet” and the impact on...

What can you tell me about the website from this graph of all traffic? Things seem to be slowing down since June. How can we be sure? You...

Conversions, revenue, business and profit — they all depend on the mighty call to action. The CTA is so powerful, so important and so...

Last month, Apple launched the new iOS 9 — and with it, support for content blocking applications (e.g., ad blockers) for Apple mobile...

If you’re a marketer, then you know the power of data. Never before have we had more access to more data than we do right now; and for...

We talk a lot about user “experience” in marketing, but what does it really mean? And how do you measure it? In an earlier piece titled...

Growing up in a family that ran an HVAC business and watching my father at work, I observed his uncanny ability to understand, time and...

With the rise of mobile device activity, the always-elusive path to full attribution of online marketing spends seems to be slipping...

Many companies don’t understand why visitor data and e-commerce sales are underreported in Google Analytics, and this tends to cause...

The conversation about attribution is all wrong. Even the name “attribution” conveys the wrong meaning. Much of the attribution...

Accurately measuring the return on your marketing initiatives can be a struggle for any company. However, it’s universally acknowledged...

People don’t spend money as segments; they make purchase decisions as individuals. Marketers need to reach consumers at this individual...