You may have heard the old one-liner, “We lose money on every sale, but we make it up in volume!” It sounds absurd. That’s why it’s a...

Remember the year of mobile? (Could have been 2013, 2014 or 2015, depending on how early an adopter you were.) Well, 2016 is most...

As a bonus: It’s free. GA offers excellent reports that provide an overview of key metrics for a particular period. But the...

Kyne made the point that by not understanding the importance of validity of sample size, we often end up unintentionally lying to...

For marketers, the mandate to drive revenue has led to an explosion of analytics solutions. There’s a dashboard for virtually every...

As big data increasingly becomes more accessible, marketers are looking for ways to make it more scalable and actionable in order to...

1.09 billion users, Facebook is an advertiser’s dream come true. But this immense reach also brings with it a lot of challenges. As...

Amid a growing crisis in digital marketing, “personalization” has become a goal that many enterprises see as solution to consumer...

For marketers, the quality of analytics — in the tools they use or the software products they sell — can define their success. In this...

Google Analytics announced that they’ve added hacked spam notifications to their alerts bar. These alerts are similar to the same...

By now, you’ve probably heard a bit about Google’s new Analytics 360 Suite of products, designed to give enterprises a truly integrated...

But there’s a difference between inelegantly grasping for sales versus adroitly funneling massive numbers of customers through the...

If you’re a Google Analytics user and you’d like to know which iOS models and devices your visitors are using, there’s good news and bad...

If you’ve been in the enterprise search game for as long as I have, you’ve seen many of the same vendors dominate the ecosystem for the...

This 35-page report is your source for the latest trends, opportunities and challenges facing the market for predictive marketing...

Google has released Google Data Studio, a free version of its new reporting and data visualization tool, Google Data Studio 360. The free...

Instead of ads on the right sidebar and on the top and bottom, Google search results pages will now feature only the ads on the top and...

Instead of clicking around inside of Google Analytics to find the answer you want about your web traffic, wouldn’t it be nice to just...

The dreaded request for proposal. It can be time-consuming, stressful, with a sometimes disappointingly low return on investment. And...

One of the primary goals of web marketing is to drive new, targeted traffic to the website. Today, we have so many avenues to generate...