How will you create heart-stopping, memorable experiences that will win over your digitally sophisticated customers? The same customers...

Disclosures are tricky. Facebook will be sued over its disclosure of the snafu in its video metrics. Would they be in this legal mess if...

If there’s one thing you can say about digital marketing, it’s that measurement has always been, and will always be, central to the...

“Our traffic is going down,” said a client in a recent email. Attached to the email was a chart showing this year’s traffic compared to...

Intuitive — Your marketing decisions aren’t data-based; intuition drives them. Inspired — You value data and consider it in some way,...

Marketing Land’s “Enterprise Digital Analytics Platforms: A Marketer’s Guide” examines the market for digital analytics platforms and the...

Send out an ad in the mail, and you have little to no idea how many people tossed the ad without looking at it, let alone how many...

This is the page where your business actually makes money. Mess up here, and all the hard work you put in attracting and nurturing...

Unlike B2C sales, B2B deals often take many months to close. But how can you determine which marketing, ad, PR or other spending drove...

The problem can even be so significant for small business sites that it seriously distorts the number of sessions and page views. In the...

Look through the websites of technology providers throughout the advertising ecosystem, and you’re bound to see some variation of the...

This guide from Gartner for Marketers shows you how to holistically approach customer experience, along with three specific steps to take...

holiday season is upon us, and with that comes the usual cycle of overindulging at the dinner table, followed by New Year’s resolutions...

lead-generating landing page. After reading it, you should know what the following terms mean: Sidecar Showing the Guns Page Flair...

measure the effectiveness of our efforts. Even as more effective data analytics tools started to become available, many marketers...

This may have to do with the fact that some organizations have bought into fallacies about marketing automation, namely that a select set...

Israeli startup Wizer — backed by market researcher Nielsen’s incubator in that country — is launching a new artificial...

Open Garden is a blueprint for a marketing and advertising ecosystem that’s connected at the data layer. It’s a simple, transformative...

Early this year, mobile web inventory was added on top of in-app placements, and then more recently, Facebook announced the expansion of...

Content Marketing World conference. There I was faced with the challenge of explaining how content marketers can turn visitors into...