IBM is now using Watson’s brain to predict customer behavior. The tech giant has released Watson Marketing Insights, which collects and...

officially adopted header bidding in March, and it has tweaked some of its stances on transparency to better court brand-oriented...

TapClicks’ reporting and analytics platform, geared toward mid-sized and enterprise agencies and media companies, gathers data from over...

Join our experts from Google and Cardinal Path to discover the advanced features available within Google Analytics 360 Suite, and what...

There are more changes coming to the Google Analytics interface. Today, the company announced plans to give users a new home/landing page...

But, still, it’s human nature to hold ourselves to a higher standard. Lots of folks are loath to finish a job when it’s just good enough....

Beyond your out-of-the box product dashboards, custom Excel spreadsheets, and basic data visualizations – are you really leveraging your...

Don’t sweat it: Your SEO efforts won’t ruin conversions on your site. And your CRO (conversion rate optimization) strategies won’t harm...

Join our digital marketing and data science experts from Cardinal Path and Intel as they demonstrate how to use content attribution –...

Before I do, please click on the image below for me, so I can be sure you’re a human. Hmmm. You did that a little fast. Let’s make sure...

If you think network data means gathering business cards at lunch, you’re in for a surprise. Today’s successful marketers rely on...

Google’s A/B testing and content personalization solutions, Optimize and Optimize 360, are now out of beta. Google Optimize is now free...

deployment of analytics on your sites and apps is certainly a lot of work in and of itself. Over the years, the vast majority of the...

The role of demand generation marketing is evolving along with technology, enabling B2B marketers to get better at filling the pipeline...

The digital world gets noisier every day. That’s why it’s becoming more and more important in B2B marketing that we truly understand the...

Last-click attribution marketers cringe when they think of Facebook Ads Manager’s reporting. The closest you can get to last-click...

SimilarWeb’s new Digital Insights service can track patterns of jeans buyers on Amazon. SimilarWeb is out this week with a new service...

But the actual management, organization, and analysis of the resulting volume of data quickly becomes an insurmountable task. This...

There is a lot of confusion around brand. It’s one of those words widely used but not widely understood. Is it just a logo, a color...

Optimizely is extending its “X” product line to support experiments in over-the-top (OTT) video with a new tool appropriately called...