Have you been looking for the best way to measure the effectiveness of each of your social media channels? Do you want to learn how you...

Apologies in advance for the mixed metaphor, but third-party cookies are rapidly becoming black sheep. So data connection service Segment...

Advances in artificial intelligence tend to provoke polarizing reactions for most people. One, a dystopian anxiety where humans huddle in...

I can’t be the only CMO focusing on and prioritizing the measurement of the real bottom line of all marketing team activities: demand...

Learn about 10 key questions to ask vendors, such as: Do they require long-term contracts or upfront fees? Are there limits on or extra...

Knoema is the latest data provider to add a conversational interface. The McLean, Virginia-based company has launched an artificial...

Boosting your conversion rate isn’t as easy as simply running some A/B tests or changing the copy on your landing page, hoping for a bump...

Datorama, which provides a central location for an organization’s advertising and marketing data, is boosting its artificial...

Black Friday weekend, back-to-school, Valentine’s Day — these are what most people think about when it comes to critical times for...

Data management platforms (DMP) often offer third-party data that you can match against the cookies or mobile device IDs of users you’re...

As it did with web analytics in 2005, Google is bringing attribution to the masses with the new free version of Google Attribution....

What Sticky’s software sees through panel members’ webcams. Eye-tracking pioneer Tobii Group has acquired webcam eye-tracker Sticky, of...

Bot detection service Distil Networks announced this week that it has purchased human detection service Are You a Human. And the San...

Currently, the way Google Analytics separates users on AMP and non-AMP pages can make it difficult to get a full picture of user behavior...

Programmatic has created the opportunity for truly data-driven marketing. Yet still, 50 percent of all marketing is irrelevant to the...

People-based marketing is a gold standard for marketers, because the targeted customers are definitively identified. Acxiom’s data...

While its LiveRamp division announced Thursday a new identity consortium for ad tech, Acxiom unveiled on Wednesday a new partnership with...

For more ways ABM can help you up your marketing game, read this white paper from Oracle. Visit Digital Marketing Depot to download “The...

In January, categorization and anti-malware firm Zvelo launched a free bot detection service for site publishers. This week, the Denver...

To digital marketers, a consumer’s real identity is like gold. That’s because a real identity is definitive, can be used to tell if...