On September 19, join our e-commerce and conversion optimization experts as they explain how you can read your visitors’ intent signals —...

In this article, we’ll compare advertising audiences to the different groups of people you could invite and show you how to use this...

For the greater part of the modern era, data in organizations has only been readily available to two privileged groups: executives who...

When phone calls convert five times more leads than web forms, you can’t afford to let offline conversations go untracked. This white...

better experiences lead to better performance. Like any strategic undertaking, improving how customers experience our products isn’t a...

The fun part is figuring out why they are underperforming. Now, if you’re in the B2B space, then you know the importance of keeping the...

When optimizing a website, one of the best places to start is the value proposition. This is the combination of words and images that...

Find out how you can use data-driven ABM to power even more intelligent and personalized B2B marketing. It’s time to get ready for a...

The numbers are encouraging: Since last year, online sales of Amazon’s Echo devices and Google Home have grown 39 percent. At the same...

digital marketing analytics field is finding quality talent. Much of what we do day-to-day still isn’t taught in universities. Standards...

A little over a year ago, Google teased using natural language to get data from Google Analytics just by asking. That “asking a question”...

A/B testing delivers powerful data to a marketer, researcher or business executive. This data is powerful because it’s designed to...

There are many powerful ways to influence your customers and heighten your conversions, but one of the most effective methods is...

Transparency is arguably the biggest driver of change in ad tech these days. And attribution service AppsFlyer is offering another way to...

Singular and Apsalar announced this week they are merging to create “a unified analytics platform” for mobile analytics and attribution....

A combined image, showing attention spots where a VR wearer might be looking in a virtual grocery store. Virtual reality is just...

Your boss or colleague has gone on another one of those industry conference trips. You know the scenario: she heads off on a plane and...

You know who has all the answers? Robots have all the answers. Like Skynet. In the “Terminator” movies, the robots’ answer was to get rid...

When they sign up to take paid online surveys, online panelists give information about themselves which is considered deterministic —...

With its half-billion users worldwide, LinkedIn contains a treasure trove of personal and professional data about businesspeople. A...