If you don’t measure the success of your effort, you’ll never know if it’s giving you a positive return. Fortunately, there are...

Read this guide from Oracle to discover how to provide customer experiences that are managed as carefully as the product, the price and...

Much has been written this year about dealing with the influx of data that modern marketers now receive as a matter of course — it’s an...

“We officially launched our self serve AI for DBM TrueView a couple weeks ago . . . All of our clients are currently seeing a 50-70%...

But it’s critical that marketing and analytics professionals start to examine one of the last vestiges of old-school analytics: reporting...

As someone who’s grown up in the world of digital marketing, I’ve kept my eye on the evolution of mobile and digital metrics and how they...

All of these data sources can and should be used to inform your understanding of who your existing customers are and how to attract new...

To help customers gain more insights into their marketing campaigns’ impact on the customer journey, Salesforce and Google have announced...

In fact, a recent study showed 94 percent of consumers have discontinued a relationship with a brand after receiving irrelevant...

The ongoing drumbeat to prove ROI has led many agencies to start using attribution models to measure digital, but the outputs from...

These words are the gatekeepers of content, and they often reveal great powers when hovered over or clicked on a computer screen. Lists...

To help address this challenge, we turn to attribution tools and technologies, which leverage vast data sets and methodologies that allow...

The signals are there: One-third of online consumers who don’t complete their purchase say it’s because they wanted to engage with a live...

In this issue of Agency Perspective from SharpSpring, you’ll learn about: “closing the loop” to keep up with changing buyer behaviors....

rise of ad blocking has placed new emphasis on creating ads which preserve the user experience. From the Google and Facebook-led...

offer a master lesson about the power of leveraging CX in growth strategies. But what about B2B products? Long (although perhaps...

As more site owners have adopted AMP for speeding up mobile pages, measurement has lagged. That’s quickly changing. A visitor who went to...

An example of iSpot.tv’s new Creative Wear analytics, showing attention drop over time. iSpot.tv monitors TV ads, getting regular data...

But the alternative is to simply be a follower. If you’ve been working to change the way your organization does advertising and...

For some time now, responsive design has been all the rage — and this trend shows no sign of letting up as the dominant configuration for...