According to Gartner, smartphone shipments reached 472 million units in 2011, propelled by record setting success of the iPhone and...

In the new functionality Google adapted its whole mobile solution to the App experience, providing additional reports and metrics for App...

A new metric appeared on the pages report on Google Analytics recently. The pages report provides basic information for each page viewed...

Social networks are unique in that they facilitate interaction with consumers in a common language and culture native to the platform....

At least once a week I run across an article or blog post about tools for measuring social media. Headlines like “5 Social Media...

“In line with Yahoo!’s focus on more quickly innovating with our core products and properties, over the coming quarters we are shutting...

Astute readers will recall I began a series on calculating the impact of your continuous improvement efforts a few months ago, called...

Pinterest, the visual-focused social sharing startup, has taken the online world by storm over the last year. According to the latest...

If you are an existing Google Website Optimizer, you will automatically be in the first round of whitelists, but Google is not manually...

In my last article, I wrote about getting back to the core of digital marketing effectiveness by focusing on the consumer.  That article...

Today’s internet users are bombarded with content.  As a result, they are tuning out the noise and raising the bar on the content they...

combined. Yet despite recent studies showing that referral traffic from the channel is decreasing, it’s still a big hitter in the social...

Why Use Analytics For Mobile? The main reasons to use analytics for mobile are the same as the reasons for using analytics on any...

Consumer behavior has been in constant flux since the beginning of the Internet, but perhaps more than ever before, consumers today are...

a 67 percent increase in conversion. But whether it’s testing your landing pages, keywords, navigation or design, doing testing right...

Last week, Google made further improvement to its Analytics platform by adding Site Speed reports to help users analyze their site’s page...

Facebook provides a wealth of data that can be used to calculate many useful metrics not readily available in the standard Insights...

Acxiom (NASDAQ:ACXM) is a marketing services and technology provider offering audience management, consumer experiences personalization...

earlier articles, the biggest threat to effective improvement on a regular continuous basis is looking at too much data. The more metrics...

One of the overlooked factoids from Thursday’s Google earnings call involves the popularity of Google Analytics, which the company says...