Last month, I promised a series on creating dashboards in Excel. To kick off the series, I started with a tutorial on how to create...

analytics tool has been updated with two new features. Starting today, users can track their blog followers, as well as integrate Google...

Many performance marketers continue to consider click-through rate (CTR) as a key performance indicator of their search campaigns’...

Greetings, Marketing Land readers. I’m excited to be moving here from my previous 4-year gig writing for the Search & Conversion column...

Despite the growing impact of mobile devices on the Web browsing ecosystem as a whole, desktop users still generate the lion’s share of...

I’ve been in the Web design industry almost 19 years now. I was there when everything was just HTML and CGI. I saw Java when it was first...

A few posts back, I examined a simple technique for using an exponential moving average (EMA) on your time-series metrics. This has the...

After discussing account strategy, structure, and so on, the prospect said, “Well you could just triple my conversion rate and then we’ll...

Google’s introduction of Enhanced Campaigns is one of the most significant structural modifications to occur in the history of paid...

Image via Shutterstock 235,000 — that’s the number of results for A/B testing guides in Google. Clearly, A/B testing is an important tool...

Google Reader is closing next Monday, July 1. Yeah, you knew that. But did you also know that when it closes, anyone using FeedBurner is...

today that they will be rolling out a new Google Analytics feature that allows advertisers to import Adwords cost data into the...

It’s summertime, which means marketers are starting to think about and plan for Christmas email campaigns. As most marketers realize,...

launched new display ad and video ad impression reports, giving advertisers a look at how unclicked ads impact the conversion path. Using...

Google’s Universal Analytics is now available to the public, and some have speculated that it will change the way businesses use data....

Analytics announced today a new administration landing page with upgraded settings that is scheduled to launch during the coming weeks....

Those data, it has been alleged, come in large part from direct access to the servers of most of the Internet’s biggest brands: Google,...

With marketing becoming increasingly programmatic, it is important to leverage every possible metric that can provide insights into...

Other features of the new API include: Testing changes to content without redirects: The original Content Experiments JavaScript snippet...

announced that dashboard sharing will be available to all users in the coming weeks. Currently, users can share dashboard template links,...