Why you want ‘clumpy’ binge-buying customers
We’ve all heard of the term the “hot hand” in the context of sports. Basketball players go from missing every shot, to scoring in...
top of page
Search
Data, Data Everywhere — But Where are the Campaign Insights?
It’s now time to capitalize on the real gains AI and machine learning (ML) can provide to unify, anticipate and activate the...
Buying audience data: A lesson from 4 Subway marketing slogans
Today, every brand and agency knows that advertising is a data-driven endeavor. But the ubiquity of data hasn’t made it any easier to...
There are 6 challenges every data-driven marketer faces. Here’s how to manage them.
“This year will be all about AI.” “And don’t forget podcasts!” “And blockchain, live video and social commerce.” Every marketer has been...
Spotify adds Oracle Data Cloud integration geared to auto advertisers
Spotify has announced a new integration with Oracle Data Cloud, aimed at helping auto brands connect with listeners through its...
Here’s how to get the most out of your marketing analytics investment
Gartner recently published their Predicts 2019 research report, outlining several converging trends that pose a threat to CMOs and...
AdStage launches Google Sheets add-on for cross-channel campaign data
Now AdStage, a cross-channel campaign analytics and optimization platform, is getting in the add-on game with a new data connector for...
Supermetrics for BigQuery launches on Google Cloud Platform Marketplace
Supermetrics for BigQuery enables marketers to bring together cross-channel marketing metrics in one platform. Supermetrics has launched...
Using technology to plan an effective people-based audience activation strategy
As the marketing world has grown increasingly “digital-first,” data has become more pervasive, and as it surges in scale, marketers find...
Taking a page from politics: Local campaigns at scale
Over the past two decades, the race for audiences propelled a shift away from local. Mainstream national news trumped local, national...
Here are 6 ways to build a customer-centric and data-driven culture
As every marketer today knows, the ability to collect, analyze and act on available data is increasingly vital to any brand’s success....
Back to Basics: How every marketer can tame the analytics beast
For most marketers, analytics exists in a magic Pandora’s box, encompassing everything from CPCs to CTRs, from algorithms to artificial...
Marketing analytics buyer’s guide for 2019
This carefully curated shortlist of solutions has delivered significant business value for Fortune 1000 organizations. All nine solutions...
The new age of ‘customer’ data
The martech industry seems to be constantly on the hunt for the next big thing, and understandably so. In an industry where we said...
Embracing automation and maximizing SEO performance
Creating an automation strategy should be top of mind in 2019 – indeed, it was identified by 61 percent of marketers as the top priority...
Confirm the integrity of your data
Never before has there been a greater need for a reliable, holistic marketing measurement tool. In a world of fractured media and...
4 simple ways small businesses can use data to build better customer relationships
In a world where customers are bombarded across every possible channel with brand messages, targeting is more important than ever before....
Is attribution dead? The answer is yes and no
Attribution is an analytical method that takes a lot of user-level data and tries to measure the impact of specific tactics on a positive...
Unlocking metrics that matter
The defining feature of digital marketing is the ability to measure just about anything. That’s a wonderful development, but it can also...
Marketers, campaign success depends on actually identifying your goals
Digital marketing is more accountable than ever, but results only matter if they map back to a specific goal. That may seem obvious, but...
bottom of page