Helpshift adds a GDPR compliance tool
Compliance with the upcoming General Data Protection Regulation (GDPR) by a brand and its vendors is going to be a dance of expectations....
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Facebook steps up privacy education, shares ‘privacy principles’ for first time
Amid ongoing scrutiny and ahead of the May 2018 General Data Protection Regulation (GDPR) deadline in Europe, Facebook is undertaking a...
‘Consent is unworkable’ for programmatic ads in the era of GDPR
Consent “isn’t going to work” for programmatic or direct-sold advertising under the General Data Protection Regulation (GDPR). That’s the...
To comply with GDPR, BlueVenn is having to reimagine itself
For Consumer Data Platform BlueVenn, the upcoming General Data Protection Regulation (GDPR) means it has to think like a company that...
It’s not the trend that you need to watch for. It’s the trend inside the trend.
It’s like when you stand against the waves at the beach. You’re prepared for the really big ones, and you can spot them a mile away. They...
Right behind the GDPR, there’s the ePrivacy Regulation
If your company is complying with the upcoming General Data Protection Regulation (GDPR), what about the ePrivacy Regulation? While GDPR...
Yo, Santa! Check out our ‘Naughty and Nice’ list for 2017
When you have a rollercoaster year like 2017, it must be hard being Santa Claus. Who’s good, who’s bad. Who was good and is now bad, or...
Lotame’s prep for GDPR highlights big changes in data management
As data management platform (DMP) Lotame gears up for compliance with the upcoming General Data Protection Regulation (GDPR), some of the...
New report: Brands set budgets and expectations for GDPR compliance
A new study from Forrester supports the idea that brands doing business in Europe are making a concerted effort to comply with the...
Another consumer privacy issue in the age of GDPR: Session replay scripts
For companies complying with the upcoming General Data Protection Regulation (GDPR), it’s not just about a user’s name, email address or...
GDPR enforcement may be driven by fears of liability
As GDPR Day (May 25, 2018) approaches, the experience of at least one complying marketing firm illuminates two major but hidden factors —...
Bpm’online has a built-in advantage for complying with GDPR
If you’re trying to update your platform for the upcoming General Data Protection Regulation (GDPR), there’s one thing that’s very handy...
Media Trust CEO: Most of what happens on your web site is not controlled by you
“Most companies are still afraid of everyone’s web site but their own.” In other words, Media Trust CEO Chris Olson told me recently,...
Forrester predicts 80% of companies will fail to comply with GDPR in 2018
Forrester has released a report outlining its 2018 predictions around the trends and technology that are most likely to impact businesses...
Here’s how international firm Bynder is gearing up for GDPR
Digital asset management firm Bynder is almost ready for GDPR Day. That’s May 25, when the European Union’s General Data Protection...
Smartpipe looks to solve GDPR-compliant ad targeting by treating identifiers as ‘snowflakes’
A London-based company has come up with a way to target ads that can satisfy both marketers and GDPR. The central problem is that...
Openprise becomes GDPR-compliant
Openprise makes its living by helping businesses manage data, such as onboarding and cleansing data that has been received from multiple...
GDPR-ready? How US email marketers can avoid hefty new EU fines
General Data Protection Regulation is a measure adopted by the European Union to protect user privacy and data of European citizens....
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