
The United States finally starts to talk about data privacy legislation
But what is the US doing about data privacy on its own turf? And what do marketers think about those efforts? The Department of Commerce...

How to reach consumers while protecting their privacy
The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online...

Report: Most consumers think companies aren’t doing enough to protect their data
new research released Tuesday by digital advertising platform Choozle. According to the report, a full 89 percent of consumers polled...

Despite marketers’ optimism about new privacy laws, massive data breaches continue to rock con
With the enactment of new data privacy laws comes the expectation that consumer privacy will be better maintained. But will the new rules...

California lawmakers approve highly contested new data privacy rules, staving off a November ballot
The California Consumer Privacy Act gives consumers an array of new rights, including the right to prevent businesses from selling or...

Now that GDPR is here, what do US companies do if they have a breach?
data breaches last year and a steady stream of new revelations about the misuse of data, you may think you’ve heard everything there is...

Survey: 58% will share personal data under the right circumstances
Another day, another survey on consumer privacy. And like many of the others, a new survey (.pdf) from Acxiom and trade group DMA seeks...

Facebook updates Custom Audience list requirements to create more ad transparency
Facebook is making changes to the way advertisers manage their Custom Audience lists to give users more transparency about why they see...

How will GDPR affect PPC marketers in the US?
With the introduction of the General Data Protection Regulation (GDPR), search marketers targeting the European Union (EU) have had...

Google bows to publisher pressure to uncap vendor limit for its CMP, Funding Choices
The tool allows publishers to create and display a message that lists the ad tech providers their sites use and asks visitors to consent...

EU ruling on the responsibility of Facebook admins to collect data may have far-reaching consequence
That’s the conclusion made this week in a judgment by the Court of Justice of the European Union (CJEU) in Luxembourg. It concerns a...

The story of data, Part 5: Where are we going?
So, what does the crystal ball say about the future of data? Buckle up. No matter what happens, it’s going to be an interesting ride. A...

The story of data, Part 4: Will it ever be truly secure?
Data is an inherently vulnerable thing. Numbers and words, bits and bytes: It can have great power, but it is continually in peril of...

Google holds an AMA-style meeting with dozens of publishers on GDPR
The format of the meeting was an AMA (ask me anything) with legal and product executives who have been involved with Google’s GDPR...

After GDPR, here come the Unintended Consequences
It’s not the wave you’re expecting that knocks you down when you’re body surfing in the ocean. It’s the waves you didn’t expect, behind...

Facebook’s latest on fake news, misinformation campaigns & user privacy
Following Facebook CEO Mark Zuckerberg’s appearance before the EU Parliament on Tuesday to address the company’s mishandling of user...

Google to join IAB Europe’s Transparency and Consent Framework
The framework is designed in part to allow advertisers and publishers to share consent across the ad tech ecosystem. Consent from users...

The story of data, Part 3: Who owns it?
Seems like a no-brainer: People own their own personal data. Or do they? Once a person shares their data, ownership becomes much murkier....

Data controllers and data processors: The difference and why it matters in GDPR
To become compliant, companies are hiring data privacy officers, auditing processes and in some cases, pulling out of Europe altogether....
























