Fahad HDec 14, 20144 min readThe Role of PR and Content Marketing in 2015We just hired our first full-time PR person at Kapost. His name is Dan. When we were hiring for the position, I remember cautiously...
Fahad HDec 9, 20144 min readBuild it? Buying Niche Media May be BetterWhy spend years building an audience for your brand if you can buy a turnkey niche media property? When we need a new kitchen table, few...
Fahad HDec 9, 20144 min readBuild it? Buying Niche Media May be BetterWhy spend years building an audience for your brand if you can buy a turnkey niche media property? When we need a new kitchen table, few...
Fahad HDec 1, 20145 min readSocial Listening Tools to Strengthen Your Content MarketingIn my eyes, effective content marketing should use tactics to provide information and entertainment to consumers that they feel is...
Fahad HDec 1, 20145 min readSocial Listening Tools to Strengthen Your Content MarketingIn my eyes, effective content marketing should use tactics to provide information and entertainment to consumers that they feel is...
Fahad HNov 16, 20145 min readWhy Content Creators Should Care About Adaptive ContentBusinesses that have embraced adaptive content have seen huge returns. Website visitors who see content based on what the business...
Fahad HNov 16, 20145 min readWhy Content Creators Should Care About Adaptive ContentBusinesses that have embraced adaptive content have seen huge returns. Website visitors who see content based on what the business...
Fahad HNov 14, 20144 min read4 Content Marketing Initiatives You Needlatest research puts this challenge into perspective. When presented with a list of 28 initiatives, B2C marketers indicated they are...
Fahad HNov 14, 20144 min read4 Content Marketing Initiatives You Needlatest research puts this challenge into perspective. When presented with a list of 28 initiatives, B2C marketers indicated they are...
Fahad HNov 2, 20144 min readWhy Your Brand Should Speak HumanMaybe this is a familiar scenario. You’ve launched your content marketing strategy but it’s not working – few fans, even fewer followers,...
Fahad HNov 2, 20144 min readWhy Your Brand Should Speak HumanMaybe this is a familiar scenario. You’ve launched your content marketing strategy but it’s not working – few fans, even fewer followers,...
Fahad HOct 19, 20145 min readHow Merrill Lynch Uses Content Mapping to Reach Affluent AmericansVisualize your brand’s ideal customer – not the numbers but the real person. Now think of how she interacts with your product. Where does...
Fahad HOct 19, 20145 min readHow Merrill Lynch Uses Content Mapping to Reach Affluent AmericansVisualize your brand’s ideal customer – not the numbers but the real person. Now think of how she interacts with your product. Where does...
Fahad HSep 28, 20144 min readWhy Content Strategists Shouldn’t Lose Sight of Actual PeopleIn the meantime… One of our favorite experts on the subject is Jonathon Colman. Jonathon is not only a content strategist at Facebook,...
Fahad HSep 28, 20144 min readWhy Content Strategists Shouldn’t Lose Sight of Actual PeopleIn the meantime… One of our favorite experts on the subject is Jonathon Colman. Jonathon is not only a content strategist at Facebook,...
Fahad HSep 7, 20146 min readBrand Storytelling: Turning Casual Fans into Passionate Followersmarketing strategy. But one notable exception is Black Milk, a quirky Australian fashion brand, which uses brand storytelling to chart...
Fahad HSep 7, 20146 min readBrand Storytelling: Turning Casual Fans into Passionate Followersmarketing strategy. But one notable exception is Black Milk, a quirky Australian fashion brand, which uses brand storytelling to chart...
Fahad HSep 1, 20142 min readConfession: A Big Mistake We Were Making With Content MarketingWhile we have been big proponents of offering unique content in each of our channels — and have a channel strategy for Facebook,...
Fahad HSep 1, 20142 min readConfession: A Big Mistake We Were Making With Content MarketingWhile we have been big proponents of offering unique content in each of our channels — and have a channel strategy for Facebook,...
Fahad HAug 31, 20143 min read4 Branded Content Lessons From a Content CancellationImage via Wistia.com Editor’s note: In his new column for Chief Content Officer Magazine, Andrew Davis is dishing out content marketing...
