We just hired our first full-time PR person at Kapost. His name is Dan. When we were hiring for the position, I remember cautiously...

Why spend years building an audience for your brand if you can buy a turnkey niche media property? When we need a new kitchen table, few...

Why spend years building an audience for your brand if you can buy a turnkey niche media property? When we need a new kitchen table, few...

In my eyes, effective content marketing should use tactics to provide information and entertainment to consumers that they feel is...

In my eyes, effective content marketing should use tactics to provide information and entertainment to consumers that they feel is...

Businesses that have embraced adaptive content have seen huge returns. Website visitors who see content based on what the business...

Businesses that have embraced adaptive content have seen huge returns. Website visitors who see content based on what the business...

latest research puts this challenge into perspective. When presented with a list of 28 initiatives, B2C marketers indicated they are...

latest research puts this challenge into perspective. When presented with a list of 28 initiatives, B2C marketers indicated they are...

Maybe this is a familiar scenario. You’ve launched your content marketing strategy but it’s not working – few fans, even fewer followers,...

Maybe this is a familiar scenario. You’ve launched your content marketing strategy but it’s not working – few fans, even fewer followers,...

Visualize your brand’s ideal customer – not the numbers but the real person. Now think of how she interacts with your product. Where does...

Visualize your brand’s ideal customer – not the numbers but the real person. Now think of how she interacts with your product. Where does...

In the meantime… One of our favorite experts on the subject is Jonathon Colman. Jonathon is not only a content strategist at Facebook,...

In the meantime… One of our favorite experts on the subject is Jonathon Colman. Jonathon is not only a content strategist at Facebook,...

marketing strategy. But one notable exception is Black Milk, a quirky Australian fashion brand, which uses brand storytelling to chart...

marketing strategy. But one notable exception is Black Milk, a quirky Australian fashion brand, which uses brand storytelling to chart...

While we have been big proponents of offering unique content in each of our channels — and have a channel strategy for Facebook,...

While we have been big proponents of offering unique content in each of our channels — and have a channel strategy for Facebook,...

Image via Wistia.com Editor’s note: In his new column for Chief Content Officer Magazine, Andrew Davis is dishing out content marketing...