The Role of PR and Content Marketing in 2015
We just hired our first full-time PR person at Kapost. His name is Dan. When we were hiring for the position, I remember cautiously...
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Build it? Buying Niche Media May be Better
Why spend years building an audience for your brand if you can buy a turnkey niche media property? When we need a new kitchen table, few...
Build it? Buying Niche Media May be Better
Why spend years building an audience for your brand if you can buy a turnkey niche media property? When we need a new kitchen table, few...
Social Listening Tools to Strengthen Your Content Marketing
In my eyes, effective content marketing should use tactics to provide information and entertainment to consumers that they feel is...
Social Listening Tools to Strengthen Your Content Marketing
In my eyes, effective content marketing should use tactics to provide information and entertainment to consumers that they feel is...
Why Content Creators Should Care About Adaptive Content
Businesses that have embraced adaptive content have seen huge returns. Website visitors who see content based on what the business...
Why Content Creators Should Care About Adaptive Content
Businesses that have embraced adaptive content have seen huge returns. Website visitors who see content based on what the business...
4 Content Marketing Initiatives You Need
latest research puts this challenge into perspective. When presented with a list of 28 initiatives, B2C marketers indicated they are...
4 Content Marketing Initiatives You Need
latest research puts this challenge into perspective. When presented with a list of 28 initiatives, B2C marketers indicated they are...
Why Your Brand Should Speak Human
Maybe this is a familiar scenario. You’ve launched your content marketing strategy but it’s not working – few fans, even fewer followers,...
Why Your Brand Should Speak Human
Maybe this is a familiar scenario. You’ve launched your content marketing strategy but it’s not working – few fans, even fewer followers,...
How Merrill Lynch Uses Content Mapping to Reach Affluent Americans
Visualize your brand’s ideal customer – not the numbers but the real person. Now think of how she interacts with your product. Where does...
How Merrill Lynch Uses Content Mapping to Reach Affluent Americans
Visualize your brand’s ideal customer – not the numbers but the real person. Now think of how she interacts with your product. Where does...
Why Content Strategists Shouldn’t Lose Sight of Actual People
In the meantime… One of our favorite experts on the subject is Jonathon Colman. Jonathon is not only a content strategist at Facebook,...
Why Content Strategists Shouldn’t Lose Sight of Actual People
In the meantime… One of our favorite experts on the subject is Jonathon Colman. Jonathon is not only a content strategist at Facebook,...
Brand Storytelling: Turning Casual Fans into Passionate Followers
marketing strategy. But one notable exception is Black Milk, a quirky Australian fashion brand, which uses brand storytelling to chart...
Brand Storytelling: Turning Casual Fans into Passionate Followers
marketing strategy. But one notable exception is Black Milk, a quirky Australian fashion brand, which uses brand storytelling to chart...
Confession: A Big Mistake We Were Making With Content Marketing
While we have been big proponents of offering unique content in each of our channels — and have a channel strategy for Facebook,...
Confession: A Big Mistake We Were Making With Content Marketing
While we have been big proponents of offering unique content in each of our channels — and have a channel strategy for Facebook,...
4 Branded Content Lessons From a Content Cancellation
Image via Wistia.com Editor’s note: In his new column for Chief Content Officer Magazine, Andrew Davis is dishing out content marketing...
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