Fahad HDec 3, 20142 min readMobile Study Suggests Geofencing Drives Awareness More Than Direct ResponseMobile advertising platform xAd released data from two studies in the UK with grocery chain ASDA and Starbucks. The data are interesting...
Fahad HDec 3, 20141 min readMost Shared Brands Of 2014: Activia Breaks Into The List At No. 1 On The Success Of Shakira’s Making its debut appearance at No. 1, Activia has been named the most shared brand of 2014 on the success of its Shakira “La La La”...
Fahad HNov 18, 20142 min readNokia Back In Mobile Hardware With N1 Android TabletOh the irony: Nokia is back as a hardware brand. This is happening because Microsoft has decided to discontinue the Nokia brand name on...
Fahad HOct 13, 20142 min readMcDonalds Becomes Big Winner In Billy Eichner – Burger King Twitter Fight Over Copycat AdsIf imitation is the sincerest form of flattery, Comedian Billy Eichner of Funny of Die & Fuse TV fame should be quite flattered every...
Fahad HAug 8, 20144 min read4 Ways To Use Google+ Hangouts To Ramp Up Your Content Marketing InitiativeMany businesses have already realized the value of Google+ in their marketing efforts, especially since it’s owned by the world’s most...
Fahad HMay 27, 20144 min readWhy Your Content-Based SEO Strategy Will Eventually FailHow many channels does the average cable subscriber have access to? Hundreds? Thousands? And how many of those channels do they actually...
Fahad HMay 27, 20144 min readWhy Your Audience Is Your Company’s Most Valuable Asset: Develop ItHow do you think of your audience? Hopefully, you think of them in a generally positive way, otherwise you wouldn’t own or work for a...
Fahad HMay 21, 20142 min readStudy: Google Takes The Lead As World’s Most Valuable Brand While Apple Drops To #2top 100 most valuable global brands revealed Apple now ranks second to Google. Commissioned by communications services group WPP, the...
Fahad HMay 19, 20142 min readHide The Kids! McDonald’s New Happy Meal Ambassador Gives Twitter Users The CreepsMcDonald’s efforts to promote the “Happy Meal” as a more healthy meal suffered a public relations setback today — and least among the...
Fahad HMay 5, 20143 min readCreativity Unbound: How Current Digital Publishing Spotlights BrandsThink about the last truly bold and memorable campaign you saw. Did it change the way you think about the brand? Do you still remember...
Fahad HApr 29, 20144 min read6 Lessons For Marketers From Manchester United & David MoyesI’m writing this post on holiday so am rather out of touch with recent events in the tech world. Credit: warasit phothisuk /...
Fahad HApr 21, 20141 min readBranded Content Leverages Young Love To Sell Ice CreamTaking a page from Greece’s Lacta Chocolate, Cornetto, a Unilever-owned European ice cream company, is out with the second episode of its...
Fahad HApr 16, 20144 min readReading Keywords’ Future In Interactive MarketingIf you think keywords have any place in the next-generation, digital marketing world, you’d be mistaken. If you haven’t taken notice of...
Fahad HApr 14, 20143 min readCMOs, Keep Your Company On Track And Avoid “Communication Debt”It happens. We get busy and all of a sudden we realize that the words we’ve been using to talk about our products or brand internally...
Fahad HApr 4, 20142 min readHeineken Travels To Outer Space & The Ocean’s Depths In Support Of Reporters Without BordWieden + Kennedy Amsterdam is out with a new campaign for Heineken which focuses on 40 legendary individuals from the worlds of sports,...
Fahad HMar 7, 20145 min readWhy Brands Should Turn To Bloggers Instead Of Celebrity SpokespeoplePop quiz: what famous celebrity do you associate with JELL-O pudding? I’m guessing you had no problems coming up with Bill Cosby, which...
Fahad HMar 5, 20141 min readIs Twitter’s Flirtation With Agencies An Effort To Court “Normals”?Looking for a higher profile outside its social network, Twitter is turning to advertising agencies for help, according to a post in...
Fahad HMar 5, 20143 min readWhat Does The WhatsApp Deal Mean For Brands?Unless you’ve been hiding under the digital equivalent of a rock, or perhaps living in China, it’s almost certain that you’ve heard by...
Fahad HFeb 26, 20145 min readContent Marketers: Concrete Steps To Finding Your Brand’s VoiceTake these two groups of words: “High octane,” “shine adrenaline,” “super-charged.” “Fortified,” “amino acids,” “neutralize.” Funnily...
Fahad HFeb 25, 20144 min readWhy Marketers Are Now In The Entertainment BusinessIn digital entertainment industries like music, film, book publishing and TV, fewer and fewer hits are increasingly responsible for the...
