Mobile advertising platform xAd released data from two studies in the UK with grocery chain ASDA and Starbucks. The data are interesting...

Making its debut appearance at No. 1, Activia has been named the most shared brand of 2014 on the success of its Shakira “La La La”...

Oh the irony: Nokia is back as a hardware brand. This is happening because Microsoft has decided to discontinue the Nokia brand name on...

If imitation is the sincerest form of flattery, Comedian Billy Eichner of Funny of Die & Fuse TV fame should be quite flattered every...

Many businesses have already realized the value of Google+ in their marketing efforts, especially since it’s owned by the world’s most...

How many channels does the average cable subscriber have access to? Hundreds? Thousands? And how many of those channels do they actually...

How do you think of your audience? Hopefully, you think of them in a generally positive way, otherwise you wouldn’t own or work for a...

top 100 most valuable global brands revealed Apple now ranks second to Google. Commissioned by communications services group WPP, the...

McDonald’s efforts to promote the “Happy Meal” as a more healthy meal suffered a public relations setback today — and least among the...

Think about the last truly bold and memorable campaign you saw. Did it change the way you think about the brand? Do you still remember...

I’m writing this post on holiday so am rather out of touch with recent events in the tech world. Credit: warasit phothisuk /...

Taking a page from Greece’s Lacta Chocolate, Cornetto, a Unilever-owned European ice cream company, is out with the second episode of its...

If you think keywords have any place in the next-generation, digital marketing world, you’d be mistaken. If you haven’t taken notice of...

It happens. We get busy and all of a sudden we realize that the words we’ve been using to talk about our products or brand internally...

Wieden + Kennedy Amsterdam is out with a new campaign for Heineken which focuses on 40 legendary individuals from the worlds of sports,...

Pop quiz: what famous celebrity do you associate with JELL-O pudding? I’m guessing you had no problems coming up with Bill Cosby, which...

Looking for a higher profile outside its social network, Twitter is turning to advertising agencies for help, according to a post in...

Unless you’ve been hiding under the digital equivalent of a rock, or perhaps living in China, it’s almost certain that you’ve heard by...

Take these two groups of words: “High octane,” “shine adrenaline,” “super-charged.” “Fortified,” “amino acids,” “neutralize.” Funnily...

In digital entertainment industries like music, film, book publishing and TV, fewer and fewer hits are increasingly responsible for the...