A lot goes into creating a brand that is truly differentiated in the market. Two key assets that we as marketers understand well are the...

Working with Hispanic-focused agency Grupo Gallegos, the California Milk Processor Board has launched a bilingual Facebook contest called...

On the success of iPhone 6, Apple has reclaimed its position as the world’s most valuable brand according to BrandZ’s list of the top 100...

It’s always interesting when a brand attempts to both pull at the heartstrings and insert itself into a current topic of conversation in...

There has never been better time to be a company in tech. There are seemingly endless opportunities to solve real problems in innovative...

Here’s the situation. You’re trying to grow your personal brand, and Twitter is a necessary part of that for digital marketers. You don’t...

Spotify’s new “Playlist targeting” ad platform uses data pulled from the site’s more than 1.5 billion playlists to create audience...

Many of the biggest brands in the world — including tech giants Google, Apple, Microsoft and Facebook — are buying into the controversial...

The Online Reputation Management (“ORM”) sector has been estimated to be a $5 billion industry, handling the development, monitoring and...

Consumer packaged goods (CPG) companies are the pioneers of traditional advertising that created the TV, print and out-of-home ad. They...

360b / Shutterstock.com Last week, MediaPost.com reported BuzzFeed froze brand publisher accounts for its community publishing platform,...

Ken Wolter / Shutterstock.com For the second year in a row, Google was the most talked-about brand in online conversations in 2014 — but...

In partnership with Pepsi, Visa has teamed with e-commerce platform Delivery Agent to unveil the first-ever shoppable Halftime Show...

Are you ready for some football? And commercials? And trolling your rivals’ Twitter feeds? And pre-ordering your Super Bowl XLIX World...

This is the second consecutive year Amazon has taken the lead after beating Ford for the top spot in 2013 – a brand that fell from No. 2...

Newcastle Brown Ale is getting a head start on the Super Bowl advertising bandwagon, launching an ad that spoofs this year’s “Crash the...

Those two companies are among the twenty to make the annual Ace Metrix Brands of the Year list, which is based on the video analytics...

“We’re in business to help improve lives.” If you hadn’t heard of TOMS, you might find this an unlikely slogan for a trendy shoe and...

When you develop your personal brand, you need to watch your attitude. I don’t mean this in the “shame on you” sense. I’m referring to...

When I started the 614 Group in 2011, digital brand safety was a key component of the original business plan. However, if I had tried to...