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With all the information and technology available today, the power has shifted from the brand to the consumer. Your consumer has the...
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Brand bidding & PPC optimization: Reducing your competition (Part 5 of 8)
Welcome to Part 5 of an eight-part series on PPC brand bidding, where I answer the biggest question facing PPC advertisers in 2016: How...
Handling negative reviews: an interview with Jay Baer
Jay Baer is one of the sharpest minds in marketing. When his book, “Youtility: Why Smart Marketing Is About Help Not Hype,” came out, I...
Brand Bidding & PPC Optimization: Partner Relationships (Part 4 of 8)
Welcome to Part 4 of my series on PPC brand bidding. This article covers working with partners and affiliates to corner the search engine...
10 Best Practices For Digital Ad Breakthrough
With the proliferation of content and the rise of multimedia tasking, it’s harder than ever for ads to break through to viewers....
Brand Bidding & PPC Optimization: Best Practices For Brand Bidding (Part 3 of 8)
Welcome to Part 3 of a series on PPC brand bidding, where I answer the biggest question facing PPC advertisers in 2016: How do I get...
Brand Bidding & PPC Optimization: How We Got Here (Part 1 of 8)
Welcome to part 1 of a series for search marketers on brand bidding and PPC optimization. This series will answer the biggest question...
Virgin America Lets Prospects “Test Drive” Their Airplane Seat Via Google Street View An
We’ve all seen criticisms of fast food marketing campaigns that feature photos of super-styled delicious-looking menu items — photos that...
The Power Of Customer Trust In Brand Marketing
Never before in history has the average consumer held so much power. With social and mobile technology at our fingertips, everyday people...
The Messy, Mappable World Of Influence
Dr. Robert Cialdini, the author of the book, “Influence,” defines it as “change,” or the ability of a given person to affect the views,...
Southwest Airlines Boasts Of Simple Fee Structure In Fun #Transfarency Campaign
In its newly launched campaign, dubbed Transfarency and using the hashtag #FeesDontFly, budget flyer Southwest Airlines compares itself...
Apple, Google Lead Interbrand’s Rankings Of Most Valuable Global Brands
Apple is the most valuable brand in the world, and Google is No. 2, according to the latest edition of Interbrand’s 2015 Best Global...
Aarrrrr, Ahoy Matey! Pirate’s Booty Campaign Celebrates International Talk Like A Pirate Day
For kid-focused snack brand Pirate’s Booty, this Saturday is like Christmas, Thanksgiving and Valentine’s Day all rolled into one. It’s...
Snickers Rolls Out New “Hunger Bars” Packaging With Hunger Emergency Hotline Video
Snickers has unveiled the latest iteration of its “You’re Not You When You’re Hungry,” campaign, and this time it’s centered around what...
The Brand’s CMO, Its CFO And An Agency Shill Walk Into A Bar…
It’s Friday, so Mark the CMO, Fiona the CFO and Shell, a representative of their agency, end the day by heading to happy hour. The casual...
A CMO’s View: Top Marketers From The World’s Biggest Brands Share Insights On Mobile, Vi
Since our first interview last October, Marketing Land’s A CMO’s View series has given a number of Chief Marketing Officers the chance to...
Nokia Launches Podcast To Spark Discussion Of How To #MakeTechHuman In Partnership With WIRED
While many may associate the Nokia brand solely with mobile devices (it dropped smartphones when it sold that business unit to...
In Hefty’s #SaidNoSchoolEver Campaign, Teachers Sarcastically Proclaim They Have All The Suppl
And…the Back to School campaigns are flooding the inbox like an overly eager flash mob. Remember those? Anyway, Hefty, with help from...
Top 100 Brands Based On Consumer Perception: Google No. 1 Two Years In A Row
Going off the top 100 global companies based on market capitalization from the UK research firm PwC, FutureBrand surveyed 3,000...
YouTube’s Top 100 Brands Report: Monthly Views Up 55% For Branded Video Content
In its first ever report on branded video content, YouTube says video views for the top 100 brands have nearly doubled during the last...
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