Fahad HApr 7, 20164 min readWant consumers to be more loyal? Be more social.With all the information and technology available today, the power has shifted from the brand to the consumer. Your consumer has the...
Fahad HMar 24, 20161 min readBrand bidding & PPC optimization: Reducing your competition (Part 5 of 8)Welcome to Part 5 of an eight-part series on PPC brand bidding, where I answer the biggest question facing PPC advertisers in 2016: How...
Fahad HMar 14, 20163 min readHandling negative reviews: an interview with Jay BaerJay Baer is one of the sharpest minds in marketing. When his book, “Youtility: Why Smart Marketing Is About Help Not Hype,” came out, I...
Fahad HMar 11, 20162 min readBrand Bidding & PPC Optimization: Partner Relationships (Part 4 of 8)Welcome to Part 4 of my series on PPC brand bidding. This article covers working with partners and affiliates to corner the search engine...
Fahad HFeb 26, 20164 min read10 Best Practices For Digital Ad BreakthroughWith the proliferation of content and the rise of multimedia tasking, it’s harder than ever for ads to break through to viewers....
Fahad HFeb 25, 20161 min readBrand Bidding & PPC Optimization: Best Practices For Brand Bidding (Part 3 of 8)Welcome to Part 3 of a series on PPC brand bidding, where I answer the biggest question facing PPC advertisers in 2016: How do I get...
Fahad HJan 28, 20162 min readBrand Bidding & PPC Optimization: How We Got Here (Part 1 of 8)Welcome to part 1 of a series for search marketers on brand bidding and PPC optimization. This series will answer the biggest question...
Fahad HNov 12, 20153 min readVirgin America Lets Prospects “Test Drive” Their Airplane Seat Via Google Street View AnWe’ve all seen criticisms of fast food marketing campaigns that feature photos of super-styled delicious-looking menu items — photos that...
Fahad HOct 29, 20154 min readThe Power Of Customer Trust In Brand MarketingNever before in history has the average consumer held so much power. With social and mobile technology at our fingertips, everyday people...
Fahad HOct 14, 20153 min readThe Messy, Mappable World Of InfluenceDr. Robert Cialdini, the author of the book, “Influence,” defines it as “change,” or the ability of a given person to affect the views,...
Fahad HOct 9, 20152 min readSouthwest Airlines Boasts Of Simple Fee Structure In Fun #Transfarency CampaignIn its newly launched campaign, dubbed Transfarency and using the hashtag #FeesDontFly, budget flyer Southwest Airlines compares itself...
Fahad HOct 6, 20151 min readApple, Google Lead Interbrand’s Rankings Of Most Valuable Global BrandsApple is the most valuable brand in the world, and Google is No. 2, according to the latest edition of Interbrand’s 2015 Best Global...
Fahad HSep 18, 20152 min readAarrrrr, Ahoy Matey! Pirate’s Booty Campaign Celebrates International Talk Like A Pirate DayFor kid-focused snack brand Pirate’s Booty, this Saturday is like Christmas, Thanksgiving and Valentine’s Day all rolled into one. It’s...
Fahad HSep 17, 20152 min readSnickers Rolls Out New “Hunger Bars” Packaging With Hunger Emergency Hotline VideoSnickers has unveiled the latest iteration of its “You’re Not You When You’re Hungry,” campaign, and this time it’s centered around what...
Fahad HAug 28, 20155 min readThe Brand’s CMO, Its CFO And An Agency Shill Walk Into A Bar…It’s Friday, so Mark the CMO, Fiona the CFO and Shell, a representative of their agency, end the day by heading to happy hour. The casual...
Fahad HAug 26, 20153 min readA CMO’s View: Top Marketers From The World’s Biggest Brands Share Insights On Mobile, ViSince our first interview last October, Marketing Land’s A CMO’s View series has given a number of Chief Marketing Officers the chance to...
Fahad HAug 25, 20152 min readNokia Launches Podcast To Spark Discussion Of How To #MakeTechHuman In Partnership With WIREDWhile many may associate the Nokia brand solely with mobile devices (it dropped smartphones when it sold that business unit to...
Fahad HAug 7, 20152 min readIn Hefty’s #SaidNoSchoolEver Campaign, Teachers Sarcastically Proclaim They Have All The SupplAnd…the Back to School campaigns are flooding the inbox like an overly eager flash mob. Remember those? Anyway, Hefty, with help from...
Fahad HJul 24, 20152 min readTop 100 Brands Based On Consumer Perception: Google No. 1 Two Years In A RowGoing off the top 100 global companies based on market capitalization from the UK research firm PwC, FutureBrand surveyed 3,000...
Fahad HJul 20, 20152 min readYouTube’s Top 100 Brands Report: Monthly Views Up 55% For Branded Video ContentIn its first ever report on branded video content, YouTube says video views for the top 100 brands have nearly doubled during the last...
