TripAdvisor is enhancing its suite of tools and subscription-based ad products for both hotels and restaurants. The two programs are...

Influencer marketing has been gaining tremendous interest over the past few years as marketers across all categories, sizes and regions...

Marketing Land kept a close eye on all the latest digital marketing trends throughout the year, but we wanted to know how CMOs would...

From the Digital Satisfaction Index Q4 report Note to brands in the US: You can increase consumer satisfaction — and possibly your...

The year 2016 has been an exciting one for marketers. Technology continues to infiltrate the industry to offer new and more efficient...

For its second Super Bowl appearance, Avocados from Mexico is teaming up with Mexican-style food brand Old El Paso for its “Gauc Nation...

Omnichannel marketing is not new, but the concept continues to fascinate writers and practitioners alike, myself included. That’s because...

There is no more powerful concept in go-to-market strategy than the channel. The idea of hundreds or thousands of independent partners...

Over the past several years, B2B CMOs have been earning a seat at the executive table by demonstrating their ability to contribute to...

Since the dawn of the internet, people have been drawn to online communities for collaborating and advancing knowledge. Discussions that...

Search marketers with whom I consult like to complain about how giant improvements in PPC growth are behind us. They fondly recall the...

article, we are reminded once again that employees are departing to join large technology companies such as Google or Facebook. For many...

One of the big questions in SEO today is how new TLDs (top-level domains), like .LIVE, .NEWS or .ATTORNEY are affecting search engine...

Practically every digital marketing budget in 2016 includes line items for both SEO and content marketing. If you want to add rocket fuel...

I run a small digital marketing agency in the UK, and we have a strong focus on search in all its paid, organic and local formats. Over...

Welcome to the conclusion of my eight-part series on brand bidding. If you’ve stuck with me this far, you’ve seen why brand bidding...

In SEO, our daily job is to spot opportunities and capture them. This is often achieved through technical improvements, page optimization...

Welcome to Part 7 of an eight-part series on PPC brand bidding, where I answer the biggest question facing PPC advertisers in 2016: How...

The social media network claims more than 60 percent of Millennial and Gen Y smartphone users are Snapchatters. With such a key...

Welcome to Part 6 of an eight-part series on PPC brand bidding, where I answer the biggest question facing PPC advertisers in 2016: How...