TripAdvisor adds new enhanced listings features for hotels, restaurants
TripAdvisor is enhancing its suite of tools and subscription-based ad products for both hotels and restaurants. The two programs are...
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How to leverage influencers for SEO
Influencer marketing has been gaining tremendous interest over the past few years as marketers across all categories, sizes and regions...
Top brand moments in 2016: 5 CMOs share their biggest milestones of the year
Marketing Land kept a close eye on all the latest digital marketing trends throughout the year, but we wanted to know how CMOs would...
Digital Satisfaction Index shows that US brands can gain if they champion privacy
From the Digital Satisfaction Index Q4 report Note to brands in the US: You can increase consumer satisfaction — and possibly your...
Revealing the marketing agenda for 2017
The year 2016 has been an exciting one for marketers. Technology continues to infiltrate the industry to offer new and more efficient...
Super Bowl LI advertisers Avocados from Mexico, Snickers & Skittles gear up for game day
For its second Super Bowl appearance, Avocados from Mexico is teaming up with Mexican-style food brand Old El Paso for its “Gauc Nation...
How brands can win with omnichannel discovery
Omnichannel marketing is not new, but the concept continues to fascinate writers and practitioners alike, myself included. That’s because...
The truth about channel marketing: everything you have been told is wrong
There is no more powerful concept in go-to-market strategy than the channel. The idea of hundreds or thousands of independent partners...
The resurgence of brand marketing in a demand generation world
Over the past several years, B2B CMOs have been earning a seat at the executive table by demonstrating their ability to contribute to...
Community Marketing 101
Since the dawn of the internet, people have been drawn to online communities for collaborating and advancing knowledge. Discussions that...
Using PPC brand protection to decrease campaign costs by 51%
Search marketers with whom I consult like to complain about how giant improvements in PPC growth are behind us. They fondly recall the...
Forget who’s leaving. How about who’s staying? How to evolve your agency creative department
article, we are reminded once again that employees are departing to join large technology companies such as Google or Facebook. For many...
Can moving to a new TLD boost search rankings?
One of the big questions in SEO today is how new TLDs (top-level domains), like .LIVE, .NEWS or .ATTORNEY are affecting search engine...
6 reasons to boost SEO & content investments with influencer marketing
Practically every digital marketing budget in 2016 includes line items for both SEO and content marketing. If you want to add rocket fuel...
Printing your way to SEO success
I run a small digital marketing agency in the UK, and we have a strong focus on search in all its paid, organic and local formats. Over...
Brand bidding & PPC optimization: future of brand protection (part 8)
Welcome to the conclusion of my eight-part series on brand bidding. If you’ve stuck with me this far, you’ve seen why brand bidding...
Branded query optimization for SEO
In SEO, our daily job is to spot opportunities and capture them. This is often achieved through technical improvements, page optimization...
Brand bidding & PPC optimization: effective bidding techniques (part 7 of 8)
Welcome to Part 7 of an eight-part series on PPC brand bidding, where I answer the biggest question facing PPC advertisers in 2016: How...
4 top brands on Snapchat that are having just as much fun as their followers
The social media network claims more than 60 percent of Millennial and Gen Y smartphone users are Snapchatters. With such a key...
Brand bidding & PPC optimization: enforcement options (Part 6 of 8)
Welcome to Part 6 of an eight-part series on PPC brand bidding, where I answer the biggest question facing PPC advertisers in 2016: How...
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