To date, branding has often been associated with billboards, magazine spreads and million-dollar TV spots. In online advertising, this...

According to a BrandIndex study by the market research company YouGov, Chick-Fil-A’s index score dropped from 65 on July 16th to 39 on...

In today’s performance marketing culture, the ideal talent profile is complicated and ever-changing. It’s not as straightforward as...

In fact, four of the top five are technology companies, with McDonalds at number four. Facebook is now number 19 on the list, improving...

And with those few words, I felt dumb.  For more than a decade I had focused on “direct response” digital campaigns, and with that one...

Brand advertising, however, involves ambiguous milestones that can be difficult to track and quantify, making traditional display metrics...

Sanaz Ahari, the Senior Product Manager for Brand Activate Citing the conventional wisdom that a lack of branding impact metrics is...