Poll proved Apple remains a favorite brand among consumers, earning Brand of the Year for the computer, tablet and mobile phone...

Can a simple product demonstration outperform a slick TV commercial? You bet, in the case of Rust-Oleum’s NeverWet, the spray that...

photo credit: Will Lion via photopin cc Internet users have gotten spoiled. We expect the brands we interact with to be on top of their...

Image courtesy of Jon Lombardo, GE When Oreo made its Super Bowl run around, professional marketers around the world shared a collective...

announced today they are undergoing a major rebranding initiative and changing their name to Moz, in addition to launching their newest...

Pinterest, the latest addition to the social set, introduces a whole new set of opportunities, as well as a whole new set of questions....

Apple is once again listed as the most valuable brand on earth, while Google inched closer to the top spot and Microsoft fell out of the...

Creative Council evaluated hundreds of Facebook ad campaigns submitted by brands and agencies from across the globe to select winners for...

Design Day event on April 17, creative directors from Wolff Olins played a video that revealed what appears to be a new Bing logo. “Other...

If only Epicurious had been using Social Flow or Buffer, it might’ve avoided the headaches associated with social media’s latest...

Unruly released a Social Video Quarterly Report for Q1 2013 today, the first in a new series of quarterly reports measuring social video...

ad:tech Summit, Blab claims to be the first commercial platform to predict social media conversations up to 72 hours before they happen....

Using a cross-section of data from publishers in their network, Chartbeat found that web visitors are only engaged for a few seconds at...

performance study comparing the brand-building effectiveness of native video ads against pre-roll video ad units. The study found native...

The survey, conducted online February 11 through February 13, 2013 using a nationwide sample of 2,191 U.S. adults aged 18 years and...

recently launched a new brand, a new website and new products that aim to extend the company’s appeal to both B2B marketers and buyers....

Yesterday, it was Burger King. Earlier today it was Jeep. And now it’s MTV. It’s a brand marketer’s nightmare — getting your Twitter...

Despite arguments that four million dollars are better spent online than on a Super Bowl commercial, there’s rarely an advertising...

Thanks to super-fast reactions, at least three brands were able to “newsjack” the power outage that hit the Super Bowl early in the third...

There is a right way and a wrong way to work with online users to generate content about a business in exchange for cash. For instance,...