Your homepage is probably the most visited page on your website — in fact, for the majority of websites, it typically receives more than...

Linkedin’s new Showcase Pages allow companies to build, “dedicated pages for their more prominent brands, businesses and initiatives.”...

All of the buzz about digital marketing has left an old, familiar and still viable marketing medium in the dust: offline programs. The...

SocialSense today. According to the announcement, the new technology analyzes 100 million pieces of social content in real-time across...

Ford created my favorite YouTube campaign of all time. It took place in 2011 and starred an orange, irreverent puppet named Doug and his...

Top 100 Most Loved Companies discovered people are emotionally attached to tech companies, but Mickey Mouse steals everyone’s heart, with...

Best Global Brands survey, research firm Vision Critical’s BERA Group has released a list of the top 25 brands ranked by Millennials,...

2013 Best Global Brands report, Apple has moved up from its 2012 No. 2 spot to unseat Coca-Cola for the No. 1 Best Global Brand. Google,...

launched Vizia, a new social media analytics solution that displays real-time data on multiple screens. Brandwatch is billing their...

If you went out to the mall and asked random people what type of person any particular brand would be if the brand were to one day wake...

Curalate has launched Fanreel, a solution that allows brands to integrate user-generated images into their website. According to The...

A tweet published earlier today is causing another social media firestorm for the fashion company. But the tweet is still online and,...

Brand Health Measurement Is Ripe for Digital Disruption report this week, examining the new landscape of brand health measurement and the...

For years, it was commonplace for traditional marketing campaigns to require 90-day planning cycles — at a minimum. More recently,...

After 18 years without change, and an interminable 30-day countdown of rejected logos, Yahoo has finally unveiled its new logo: Yahoo CMO...

Narrowing the brand’s focus on home improvement, repair and maintenance, the rebranding effort was a massive undertaking that included a...

less than two-tenths of a second for an online visitor to form an opinion about a brand. Expectations to be entertained and involved by...

NBA courts and football end zones, or the Space Needle roof and side of a zeppelin. Now, Irish airline Aer Lingus is joining the movement...

Pixability’s newly released study measuring YouTube activity for the Top 100 Global Brands reveals that the top performers are publishing...

None have really succeeded — until perhaps now. The first truly scalable targeted TV ad solution, it appears, will soon be available...