Want consumers to be more loyal? Be more social.
With all the information and technology available today, the power has shifted from the brand to the consumer. Your consumer has the...
With all the information and technology available today, the power has shifted from the brand to the consumer. Your consumer has the...
Welcome to Part 5 of an eight-part series on PPC brand bidding, where I answer the biggest question facing PPC advertisers in 2016: How...
Jay Baer is one of the sharpest minds in marketing. When his book, “Youtility: Why Smart Marketing Is About Help Not Hype,” came out, I...
Welcome to Part 4 of my series on PPC brand bidding. This article covers working with partners and affiliates to corner the search engine...
With the proliferation of content and the rise of multimedia tasking, it’s harder than ever for ads to break through to viewers....
Welcome to Part 3 of a series on PPC brand bidding, where I answer the biggest question facing PPC advertisers in 2016: How do I get...
Welcome to part 1 of a series for search marketers on brand bidding and PPC optimization. This series will answer the biggest question...
We’ve all seen criticisms of fast food marketing campaigns that feature photos of super-styled delicious-looking menu items — photos that...
Never before in history has the average consumer held so much power. With social and mobile technology at our fingertips, everyday people...
Dr. Robert Cialdini, the author of the book, “Influence,” defines it as “change,” or the ability of a given person to affect the views,...
In its newly launched campaign, dubbed Transfarency and using the hashtag #FeesDontFly, budget flyer Southwest Airlines compares itself...
Apple is the most valuable brand in the world, and Google is No. 2, according to the latest edition of Interbrand’s 2015 Best Global...
For kid-focused snack brand Pirate’s Booty, this Saturday is like Christmas, Thanksgiving and Valentine’s Day all rolled into one. It’s...
Snickers has unveiled the latest iteration of its “You’re Not You When You’re Hungry,” campaign, and this time it’s centered around what...
It’s Friday, so Mark the CMO, Fiona the CFO and Shell, a representative of their agency, end the day by heading to happy hour. The casual...
Since our first interview last October, Marketing Land’s A CMO’s View series has given a number of Chief Marketing Officers the chance to...
While many may associate the Nokia brand solely with mobile devices (it dropped smartphones when it sold that business unit to...
And…the Back to School campaigns are flooding the inbox like an overly eager flash mob. Remember those? Anyway, Hefty, with help from...
Going off the top 100 global companies based on market capitalization from the UK research firm PwC, FutureBrand surveyed 3,000...
In its first ever report on branded video content, YouTube says video views for the top 100 brands have nearly doubled during the last...