Fahad HAug 6, 20123 min readTargeted Advertising: Gaining Ground for Branding CampaignsTo date, branding has often been associated with billboards, magazine spreads and million-dollar TV spots. In online advertising, this...
Fahad HJul 31, 20121 min readChick-Fil-A’s Brand Image Suffers In Wake Of Family Definition ControversyAccording to a BrandIndex study by the market research company YouGov, Chick-Fil-A’s index score dropped from 65 on July 16th to 39 on...
Fahad HJun 19, 20124 min readIdentifying Talent For The New Performance Marketing CultureIn today’s performance marketing culture, the ideal talent profile is complicated and ever-changing. It’s not as straightforward as...
Fahad HMay 22, 20121 min readApple, Google & Microsoft Make Top 5 Brands In 2012 BrandZ ReportIn fact, four of the top five are technology companies, with McDonalds at number four. Facebook is now number 19 on the list, improving...
Fahad HMay 9, 20125 min readThe Worthless Battle Between Direct Response And BrandingAnd with those few words, I felt dumb. For more than a decade I had focused on “direct response” digital campaigns, and with that one...
Fahad HApr 30, 20122 min readMarrying Performance With Brand –The Future Of Dynamic DisplayBrand advertising, however, involves ambiguous milestones that can be difficult to track and quantify, making traditional display metrics...
Fahad HApr 18, 20122 min readGoogle To Back Branding Measurement Standards With “Brand Activate”Sanaz Ahari, the Senior Product Manager for Brand Activate Citing the conventional wisdom that a lack of branding impact metrics is...