There was a time, not so long ago, when a blog or news site’s comments section was considered a boon to Internet dialogue – a way for the...

There was a time, not so long ago, when a blog or news site’s comments section was considered a boon to Internet dialogue – a way for the...

Evan Lorne / Shutterstock.com WordPress, long known to be the No. 1 content management system (CMS) in use online, has reached a new...

Evan Lorne / Shutterstock.com WordPress, long known to be the No. 1 content management system (CMS) in use online, has reached a new...

Blogging may be an elder statesman when it comes to the formats content marketers have at their disposal, but that doesn’t mean the...

Blogging may be an elder statesman when it comes to the formats content marketers have at their disposal, but that doesn’t mean the...

In this week’s episode of #ThisOldMarketing, Robert and I discuss whether content marketing can really save advertising – and whether it...

In this week’s episode of #ThisOldMarketing, Robert and I discuss whether content marketing can really save advertising – and whether it...

Dr. Robert Cialdini, the author of the book, “Influence,” defines it as “change,” or the ability of a given person to affect the views,...

Dr. Robert Cialdini, the author of the book, “Influence,” defines it as “change,” or the ability of a given person to affect the views,...

In less than eight days, my guest post on The Daily Egg (the blog of Crazy Egg) inspired 20% more shares than a post that had been up for...

In less than eight days, my guest post on The Daily Egg (the blog of Crazy Egg) inspired 20% more shares than a post that had been up for...

Let’s face it. Your primary purpose in writing blog posts is not to capture Facebook “likes” or get ranked. You’re writing a blog for...

Let’s face it. Your primary purpose in writing blog posts is not to capture Facebook “likes” or get ranked. You’re writing a blog for...

While the old adage, “You get what you pay for,” usually rings true, sometimes what you can get for free is pretty good. Luckily, many...

While the old adage, “You get what you pay for,” usually rings true, sometimes what you can get for free is pretty good. Luckily, many...

The series approach to blogging, as I described in How to Turn 1 Idea Into 2 Months of Content Marketing (and More), offers an easy...

The series approach to blogging, as I described in How to Turn 1 Idea Into 2 Months of Content Marketing (and More), offers an easy...

I’ve been making money blogging for quite a long time now. In fact I launched my first blog 8 years ago this month. The other day my...

For kid-focused snack brand Pirate’s Booty, this Saturday is like Christmas, Thanksgiving and Valentine’s Day all rolled into one. It’s...