Evident Proof launches blockchain-based service for ‘immutable proof chains’
For blockchain proponents, the technology’s ability to permanently record all the steps in a process is one of its biggest selling...
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The IVEP Association is readying an ambitious new smart video platform for web and TV
A frame of video with an overlaid IVEP smart object. A Canada-based non-profit association has the ambitious goal of launching a new kind...
Mobiquity launches a blockchain layer for maintaining a data trail
Many blockchain projects in marketing or advertising are still in the stage of raising money, writing white papers or lining up partners....
Forrester report: Here are the biggest myths about blockchains
It’s hard to imagine that blockchain technology will ever be able to live up to its grandiose billing. It has been touted as the solution...
IAB’s first publication on blockchain in advertising paints an optimistic picture
In a sign that blockchain is picking up steam as a solution to some of digital advertising’s biggest problems, the Interactive...
Crowd Machine readies its blockchain-aided network for app development without developers
A screen shot from a Crowd Machine video When marketers need an application, they ask the IT department or they hire a developer. If they...
New report: The Internet of Things and blockchain tech are made for each other
A new report from research firm Kaleido Insights proposes that two of hottest new technologies — The Internet of Things (IoT) and...
Marketers, here are some blockchain terms you might want to know
Perhaps you’ve just recently gotten your head around new terms like “header bidding,” “machine learning” or “growth hacking.” Well, time...
Will GDPR and blockchain live up to their hype in 2018?
General Data Protection Regulation (GDPR) and blockchain have been a hot topic for the past several months. But is either of them more...
Venzee launches the first middleware to optimize blockchain-bound data
Since 2014, Venzee has been making its living as a data transformation platform between manufacturers, vendors and e-commerce retailers....
MarTech Landscape: What’s a smart contract?
Suppose you had a contractual agreement that understood its own terms, could track whether the terms were fulfilled and could send the...
Forrester predicts 80% of companies will fail to comply with GDPR in 2018
Forrester has released a report outlining its 2018 predictions around the trends and technology that are most likely to impact businesses...
Startup Mobius Network launches ‘Stripe-like’ API for blockchain access
As blockchain technology settles into becoming the backbone of a new software ecosystem, startups are beginning to work out ways of tying...
The Blockchain Economic Forum offers the technology’s tricks and treats
It’s perfectly appropriate that the opening day of the Blockchain Economic Forum was held at a New York City hotel on Halloween, since...
Kochava expands into blockchain for ad insertion orders
New blockchain-focused startups are springing up right and left, but this week an established mobile measurement firm is jumping on the...
Everything you need to know about the IAB ads.txt initiative
But, while receiving a not-as-advertised fashion item can make for a funny story, when your business relies on something you can only...
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