Search query data, contextual signals and actions taken on advertisers’ sites can be used to help target ads on the MSN.com portal. The...

Think search advertising is boring, and that it’s all about programmatic and display these days? Microsoft’s move today to dispose of its...

Consumers repeatedly say in surveys that they want more personalization — but also more privacy. This is an apparent contradiction. But...

A few weeks after Google launched their mobile friendly algorithm, Bing announced they will begin rolling out their version of the mobile...

More often than not, marketers and the companies they work for have limited resources. Unless you have an infinite amount of time or...

“All your code bases are belong us.” Let me modify that internet meme to sum up the big news from Microsoft’s Build developer conference...

Yahoo and Microsoft have renewed their search partnership. What’s changed? What’s staying the same? Here’s the rundown. What Was The Old...

Thank goodness April Fools’ Day doesn’t happen until three months into the year – any earlier and Google wouldn’t have time to put...

If you are someone that yearns for curated human answers to their questions, Bing’s new product might be for you. “Distill” is a new Bing...

With bot fraud infiltrating every corner of the digital advertising landscape, ad tech companies have sprung up to try to combat it....

Twitter has taken the wraps off its long-running experiment with Bing Translator, announcing today that it will now offer translations of...

At $4 million for a 30 second ad spot, Super Bowl advertisers have been getting savvier at extending their campaigns to the weeks leading...

Twitter’s on-again-off-again relationship with Bing Translator is on again. The company recently returned the feature to TweetDeck,...

Recently on Twitter, long-time SEO Joe Rega said something a lot of us have been thinking for a while. I'm just gonna throw it out there;...

A third of all paid search spend went to mobile in the third quarter of 2014, an increase of 180 percent year-over-year. Mobile search...

This afternoon Microsoft reported fiscal Q1 revenues and profit, beating Wall Street estimates for both the top and bottom lines....

Less than two months after quietly expanding in-feed language translation, Twitter has removed the Bing Translator feature from its web...

Local knowledge is usually the most, er, knowledgeable. So if you are looking for the best place for tapas in Barcelona, Spain, or the...

new web user interface today. The refresh is designed to help marketers analyze and act on their campaigns more efficiently. And not by...

Second quarter reports coming out from the large search marketing firms this week point to continued growth in paid search investment in...