We’re six months out from the 2018 US midterm elections, races that will shape the political balance of both the House and Senate. Of the...

Bing Ads announced the availability of in-market audiences in the US on Tuesday, after piloting the audience targeting feature since last...

Our comprehensive Guide to PPC (pay-per-click) covers the fundamentals (how the AdWords ad auction works, how to set up an account and...

The Ask the SMXpert series continues the question and answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018....

Examples of Microsoft Audience Ads Earlier this month, Microsoft announced the launch of the Microsoft Audience Network, accessed through...

Bing Ads announced the rollout of price extensions on Wednesday. Price extensions appear in text ads that appear in the top spot in...

The new AdWords interface is creating quite a stir in the PPC industry because, while it’s pretty, it’s disrupting the work of lots of...

Sometimes Bing Ads is the forgotten stepchild of PPC. The reasons probably trace back to when Bing Ads was very hard to manage and...

Artificial Intelligence is a hot topic in PPC but until the machines fully take over day-to-day account management, there are a few key...

Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages...

As 2017 draws to a close, let’s take a moment to catch our breaths and look back at the whirlwind that was PPC in 2017. There wasn’t a...

With over 200 factors in Google’s algorithm, SEO is a complex science. But it’s not how much you need to know that makes it really...

There are literally hundreds of companies, publishers and agencies trying to sell digital marketing and other services to US small...

Welcome to the second and final post in a two-part series about paid search account audits. If you haven’t read the first post, be sure...

Bing Ads doesn’t get the credit it deserves. While it’s true that Bing was slower to the paid ad game than Google and Yahoo, Bing Ads —...

Microsoft has joined the ranks of the Coalition for Better Ads, the group of media companies, industry groups and brands that formed last...

No matter where they’re located or what market they serve, retailers around the globe have questions about how consumers use search and...

With a constant stream of new capabilities in AdWords, and with the multitude of settings to manage, it can be daunting to stay on top of...

We all know that remarketing is a powerful tool for connecting (and reconnecting) with online audiences — especially those customers that...

Google AdWords, Bing Ads and other paid media platforms are attractive channels to reach a targeted audience, foster brand awareness and...