Beginners’ guide to Bing Ads management
You’re in business to reach as many people in your target market as you can, right? That means you should explore a variety of marketing...
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Apple adds indoor mapping for malls and airports, Do Not Disturb mode
Apple has been developing indoor location and mapping for several years. Now the company is finally sharing the fruits of that effort in...
Don’t be tardy! Back-to-school searching starts in July — plan campaigns now
Yup. And here’s why: Back-to-school shopping and searching shift into high gear in July. And if you’re not ready, you’ll miss out on the...
Paid search trends from Merkle’s Q1 report
Merkle’s Digital Marketing Report for Q1 points to strong growth from Google and the continued strength of PLAs (Google Product Listing...
Bing rolls out ‘Sportscaster’ Messenger bot for March Madness
Just in time for the NCAA men’s basketball tournament, Bing has launched a “Sportscaster” Messenger bot to help fans stay updated on...
A better Siri is critical to the iPhone’s long-term competitiveness
When Apple bought Siri in 2010, it ushered in the era of the virtual assistant. It was a truly differentiated feature vs. Android phones....
What’s love got to do with Valentine’s Day?
Traditionally, Valentine’s Day is a day for people in relationships to celebrate their love. But more and more, people who are not in...
2016 in review: Insights for search marketers from Bing Ads
2016 marked another year of staggering growth in search as it continues to infuse our lives with more answers, more intelligence and more...
The next Bing thing: Get your Bing campaigns in top shape for 2017
With the exciting news that Bing has reached 20 percent market share in the UK and is currently sitting at 21.6 percent in the US, it’s...
Ad extensions for the entire decision journey
Not only do ad extensions work to encourage immediate sales, but they can also be used to move consumers along the decision journey/buy...
5 reasons advertisers should NOT ignore Bing Ads
Gone are the days when Bing took years to catch up to the new and innovative applications Google had launched within AdWords. In recent...
Bing adds CBS Interactive to roster of syndication partners
Microsoft has partnered with CBS Interactive in a syndication deal for the Bing search network. The partnership makes Bing Ads the...
[PODCAST] Marketing Land Live #28: Shopping campaign success on Google & Bing
With the holidays fast approaching, shopping season has already begun for some and others are sure to start very soon. Online retailers...
Bing Ads Editor now supports separate ads for search and MSN.com native ads
The latest version of Bing Ads Editor supports custom ads development for native. Instead of creating one ad to be served in both search...
AdStage launches Report cross-channel reporting solution
Self-serve search and social campaign management platform AdStage launched a new reporting solution on Tuesday to help marketers create...
A brief evolution of Search: out of the search box and into our lives
We live in a mobile-first, cloud-first world powered by technology that changes by the nanosecond. And search is no different. Search is...
The Election: More searchers, more opportunities
In December 2015, Bing rolled out an Election 2016 experience, with data powered by Bing Predicts. You’ll know Bing Predicts as the crew...
In case you missed it…
More reach and more results. With Bing Network, advertisers are connecting with the right people, where and how they want to be reached —...
What Microsoft’s acquisition of LinkedIn means for Bing and LinkedIn Ads
On Monday, June 13, software giant Microsoft announced its largest acquisition deal in history, acquiring LinkedIn for $26.2 billion in...
Microsoft’s LinkedIn acquisition represents huge opportunity for Bing Ads
Credit: Microsoft Today, Microsoft announced it will acquire the B2B social media platform LinkedIn for a whopping $26.2 billion in cash....
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