Facebook is bridging the traditional and virtual versions of its social network in new ways. On Wednesday, Facebook unveiled forthcoming...

Virtual reality has largely remained stuck in the future, posing a dilemma for marketers. But Facebook-owned VR company Oculus is...

Robert Scoble wearing glasses that are displaying 360-degree video from the camera he’s holding Fasten your seatbelts. Those weren’t the...

USA Today Network’s in-house studio, GET Creative, developed 360-degree/virtual reality branded content for Pure Michigan promoting...

You’re pushing a grocery cart down an aisle in Walmart, and you pause to grab and toss in a bag of candy. Just another day at the store,...

Snapchat debuted its latest augmented-reality ad format on Thursday. Advertisers can now create their own branded versions of Snapchat’s...

According to a report in Financial Times, Amazon is working on “smart glasses” powered by its intelligent agent, Alexa. The report says...

several hundred ads a day (PDF) as they peruse the internet, watch TV or consume other ad-supported media. Surprisingly, this number has...

An ARKit-generated, moving car on a real driveway Say goodbye to living in just one plane of reality. That’s because Apple announced...

VR is rapidly becoming a way for brands to directly demonstrate the user experience of their products, or to visualize the care with...

Google presented an early look Wednesday at how it’s starting to think about ads for virtual reality applications. A team working in...

A combined image, showing attention spots where a VR wearer might be looking in a virtual grocery store. Virtual reality is just...

Google is bringing the Chrome browser to virtual reality (VR) and also bringing augmented reality (AR) into the Chrome browser. On the...

Why can’t digital ad and marketing campaigns be repurposed, the way you might reuse page templates from a website? That’s the idea behind...

A test drive in a VR car showroom If you’re a marketer rubbing your hands together in anticipation of the virtual campaigns you’ll run in...

A 3-D VR interior from Matterport This week, Google is updating its Chrome browser for Android with the first browser support for Web VR...

A test drive in a VR car showroom After decades of being “just around the corner,” immersive technologies have finally arrived. But the...

Even a Jewish guy like me knows that Santa — trying like everyone else to satisfy his customers — can barely keep up. Like many of us,...

According to reports, Apple is developing digital glasses. However, if the product appears at all, it won’t be until 2018 at the...

With little fanfare, earlier this year Google rolled out a way to embed 360-degree VR media for headsets in search engine optimizable web...