IAB’s first report on VR/AR surveys the terrain for marketers
A mid-air pickup of Dunkin Donuts coffee in a 360-degree video. From the IAB report. As reality becomes virtual, augmented and spherical,...
top of page
Search
Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with custome
Marketers will need to transform from campaigns to real-time, continuous interaction with customers via intelligent agents. So says...
Pokémon Go generates sales from visiting game players, but the data’s predictive value may be overra
The Pokémon Go craze is a boon for digital marketers, right? Maybe yes, maybe no. That is, a recent survey indicates that the game is...
Xperiel announces cloud-based platform so marketers can build apps for the Internet of Things
Xperiel’s visualization of its platform The huge and growing archipelago of devices, screens and sensors represents an enormous...
Pokémon Go, augmented reality and the future of local marketing
Yesterday, as I was walking back from lunch, a middle-aged businessman stopped in front of me and took a picture of a dumpster with his...
How Pokémon Go will level up local advertising
TK Kurikawa / Shutterstock.com For all the headlines that Pokémon Go is generating, the massively popular mobile game is merely in an...
Marketers look to climb aboard the Pokémon Go phenomenon
From the US Pokemon Go site The past week will go down in marketing history as the point when augmented reality (AR) became a real thing....
Adobe takes the first steps to bring its Marketing Cloud into virtual reality
“Virtual cinema,” now supported in part of Adobe’s Marketing Cloud Adobe’s Marketing Cloud sees the writing on the wall. And the wall, it...
Disney-backed VR startup Littlstar can map where VR, 360-degree video viewers are looking
It’s not hard to call the 360-degree video ABC created for Lexus a success. In the two months since it premiered in early March, it’s...
Google will build its own Daydream VR headset & controller
Yesterday, Google announced plans to grow its VR efforts through a new platform called Daydream. Today, the company shared more details,...
VR is coming to the Google Play store this fall with Daydream
Users have downloaded more than 50 million Google Cardboard-enabled apps since the debut of the humble virtual reality headset developers...
Liberty Mutual gets millions of views for parallel stories in a 360-degree video ad on Facebook
Yesterday, for instance, LA-based Outlyer Technologies announced a new format — the 360-degree interactive ad with virtual reality...
New Advrtas ad platform offers “first fully interactive 360-degree rich media ad” with VR mode
A single-screen view of an Advrtas ad An LA-based virtual reality software development company is today announcing a new ad format that...
Startup Immersv launches VR ad-only platform that it says is the most complete
A theater-like VR staging scene, created by Immersv. Today, a startup called Immersv is launching a new platform specifically designed...
Why Virtual Reality May Become The New Normal In Email Marketing
But if you think the practical applications of immersive VR experiences are limited to movies and video games, you couldn’t be more...
Marketers: Here’s A Free, No-Programming Toolkit For Virtual Reality & Augmented Reality
If you’re a marketer thinking about virtual reality (VR) or augmented reality (AR), an Israeli startup is today making an offer you might...
What’s The Reality Of Virtual Reality For Small Business?
Consumers have always been very visual, and now digital technology helps businesses make this visualization more powerful. For example,...
Facebook’s Oculus Finally Ships First Consumer Product: Samsung Gear VR
Oculus, the virtual reality startup that Facebook bought for $2 billion in 2014, is finally launching a consumer product. Sort of. The...
First Look: See Facebook’s 360-Degree Video Ads For AT&T, Samsung & Others
Facebook isn’t resting on its 8-billion-video-views-a-day laurels. The next step is 360-degree video, and today the company announced...
Target Debuts Spooky Interactive 360-Degree Video Ads To Showcase Its Halloween Merchandise
It’s always the problem with creative executions online — either you settle for using some reassuringly mainstream technology (aka...
bottom of page