IAB’s first report on VR/AR surveys the terrain for marketers
A mid-air pickup of Dunkin Donuts coffee in a 360-degree video. From the IAB report. As reality becomes virtual, augmented and spherical,...
A mid-air pickup of Dunkin Donuts coffee in a 360-degree video. From the IAB report. As reality becomes virtual, augmented and spherical,...
Marketers will need to transform from campaigns to real-time, continuous interaction with customers via intelligent agents. So says...
The Pokémon Go craze is a boon for digital marketers, right? Maybe yes, maybe no. That is, a recent survey indicates that the game is...
Xperiel’s visualization of its platform The huge and growing archipelago of devices, screens and sensors represents an enormous...
Yesterday, as I was walking back from lunch, a middle-aged businessman stopped in front of me and took a picture of a dumpster with his...
TK Kurikawa / Shutterstock.com For all the headlines that Pokémon Go is generating, the massively popular mobile game is merely in an...
From the US Pokemon Go site The past week will go down in marketing history as the point when augmented reality (AR) became a real thing....
“Virtual cinema,” now supported in part of Adobe’s Marketing Cloud Adobe’s Marketing Cloud sees the writing on the wall. And the wall, it...
It’s not hard to call the 360-degree video ABC created for Lexus a success. In the two months since it premiered in early March, it’s...
Yesterday, Google announced plans to grow its VR efforts through a new platform called Daydream. Today, the company shared more details,...
Users have downloaded more than 50 million Google Cardboard-enabled apps since the debut of the humble virtual reality headset developers...
Yesterday, for instance, LA-based Outlyer Technologies announced a new format — the 360-degree interactive ad with virtual reality...
A single-screen view of an Advrtas ad An LA-based virtual reality software development company is today announcing a new ad format that...
A theater-like VR staging scene, created by Immersv. Today, a startup called Immersv is launching a new platform specifically designed...
But if you think the practical applications of immersive VR experiences are limited to movies and video games, you couldn’t be more...
If you’re a marketer thinking about virtual reality (VR) or augmented reality (AR), an Israeli startup is today making an offer you might...
Consumers have always been very visual, and now digital technology helps businesses make this visualization more powerful. For example,...
Oculus, the virtual reality startup that Facebook bought for $2 billion in 2014, is finally launching a consumer product. Sort of. The...
Facebook isn’t resting on its 8-billion-video-views-a-day laurels. The next step is 360-degree video, and today the company announced...
It’s always the problem with creative executions online — either you settle for using some reassuringly mainstream technology (aka...