Fahad HOct 10, 20163 min readIAB’s first report on VR/AR surveys the terrain for marketersA mid-air pickup of Dunkin Donuts coffee in a 360-degree video. From the IAB report. As reality becomes virtual, augmented and spherical,...
Fahad HSep 16, 20164 min readForrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customeMarketers will need to transform from campaigns to real-time, continuous interaction with customers via intelligent agents. So says...
Fahad HSep 6, 20164 min readPokémon Go generates sales from visiting game players, but the data’s predictive value may be overraThe Pokémon Go craze is a boon for digital marketers, right? Maybe yes, maybe no. That is, a recent survey indicates that the game is...
Fahad HAug 11, 20164 min readXperiel announces cloud-based platform so marketers can build apps for the Internet of ThingsXperiel’s visualization of its platform The huge and growing archipelago of devices, screens and sensors represents an enormous...
Fahad HJul 27, 20162 min readPokémon Go, augmented reality and the future of local marketingYesterday, as I was walking back from lunch, a middle-aged businessman stopped in front of me and took a picture of a dumpster with his...
Fahad HJul 14, 20164 min readHow Pokémon Go will level up local advertisingTK Kurikawa / Shutterstock.com For all the headlines that Pokémon Go is generating, the massively popular mobile game is merely in an...
Fahad HJul 13, 20163 min readMarketers look to climb aboard the Pokémon Go phenomenonFrom the US Pokemon Go site The past week will go down in marketing history as the point when augmented reality (AR) became a real thing....
Fahad HMay 23, 20162 min readAdobe takes the first steps to bring its Marketing Cloud into virtual reality“Virtual cinema,” now supported in part of Adobe’s Marketing Cloud Adobe’s Marketing Cloud sees the writing on the wall. And the wall, it...
Fahad HMay 20, 20163 min readDisney-backed VR startup Littlstar can map where VR, 360-degree video viewers are lookingIt’s not hard to call the 360-degree video ABC created for Lexus a success. In the two months since it premiered in early March, it’s...
Fahad HMay 19, 20162 min readGoogle will build its own Daydream VR headset & controllerYesterday, Google announced plans to grow its VR efforts through a new platform called Daydream. Today, the company shared more details,...
Fahad HMay 18, 20161 min readVR is coming to the Google Play store this fall with DaydreamUsers have downloaded more than 50 million Google Cardboard-enabled apps since the debut of the humble virtual reality headset developers...
Fahad HApr 15, 20161 min readLiberty Mutual gets millions of views for parallel stories in a 360-degree video ad on FacebookYesterday, for instance, LA-based Outlyer Technologies announced a new format — the 360-degree interactive ad with virtual reality...
Fahad HApr 14, 20162 min readNew Advrtas ad platform offers “first fully interactive 360-degree rich media ad” with VR modeA single-screen view of an Advrtas ad An LA-based virtual reality software development company is today announcing a new ad format that...
Fahad HMar 10, 20164 min readStartup Immersv launches VR ad-only platform that it says is the most completeA theater-like VR staging scene, created by Immersv. Today, a startup called Immersv is launching a new platform specifically designed...
Fahad HMar 1, 20163 min readWhy Virtual Reality May Become The New Normal In Email MarketingBut if you think the practical applications of immersive VR experiences are limited to movies and video games, you couldn’t be more...
Fahad HFeb 22, 20163 min readMarketers: Here’s A Free, No-Programming Toolkit For Virtual Reality & Augmented RealityIf you’re a marketer thinking about virtual reality (VR) or augmented reality (AR), an Israeli startup is today making an offer you might...
Fahad HFeb 15, 20163 min readWhat’s The Reality Of Virtual Reality For Small Business?Consumers have always been very visual, and now digital technology helps businesses make this visualization more powerful. For example,...
Fahad HNov 20, 20152 min readFacebook’s Oculus Finally Ships First Consumer Product: Samsung Gear VROculus, the virtual reality startup that Facebook bought for $2 billion in 2014, is finally launching a consumer product. Sort of. The...
Fahad HNov 12, 20152 min readFirst Look: See Facebook’s 360-Degree Video Ads For AT&T, Samsung & OthersFacebook isn’t resting on its 8-billion-video-views-a-day laurels. The next step is 360-degree video, and today the company announced...
Fahad HOct 20, 20153 min readTarget Debuts Spooky Interactive 360-Degree Video Ads To Showcase Its Halloween MerchandiseIt’s always the problem with creative executions online — either you settle for using some reassuringly mainstream technology (aka...
