Augmented reality (AR) is becoming increasingly popular among consumers — and increasingly more available to marketers as a creative...

In the summer of 1956, 10 scientists and mathematicians gathered at New Hampshire’s Dartmouth College to brainstorm a new concept...

Isabelle Hierholtz, the user strategy director for the AR/VR/XR advisor company Digi-Capital, believes mobile AR advertising offers...

AR hamburger, from Kabaq To some marketers, augmented reality may seem like a solution looking for a problem. But a New York City-based...

Personalization has become integral to the customer journey and is now a key driver of brand loyalty across all channels. Consumers are...

Advertisers’ anticipation of 5G, per the Verizon Media survey As 5G begins its rollout this year across the U.S., 85 percent of consumers...

Machine learning, artificial intelligence, Moore’s Law and ongoing automation by the big search engines are accelerating the evolution of...

Frozen in place, alert and quietly breathing the eight-foot Perentie lizard sizes me up. The only discernible movement is an opaque...

As soon as spatial imagery became available, marketers envisioned using it for the travel industry. Feel yourself in that vacation spot,...

Ads inside virtual reality (VR) environments have taken another step toward becoming commonplace, with the recent announcement that Oath...

Online retailers now have another weapon in their marketing arsenal: a new augmented reality (AR) Web-based platform. Called Axis, it is...

Now in movie theaters in the US and Canada: an augmented reality (AR) Halloween-inspired experience before the feature film. Called the...

Facebook CEO Mark Zuckerberg at the company’s 2017 F8 Developer’s Conference. Facebook just renamed its Camera Effects Platform as Spark...

Shopify unveiled Monday new tools for their vendors to create augmented reality (AR) experiences. The announcement comes on the heels of...

If augmented reality (AR) is going to offer a reliable overlay for physical reality, it needs to be anchored into place. In many cases,...

Augmented reality (AR) adds visual overlays on the physical world and is usually viewed through a smartphone. Virtual reality (VR)...

This week, augmented reality took another step toward becoming much more than just an add-on. On Monday, at its Worldwide Developers...

Last summer, Tobii Pro announced an integration between its eye-tracking tech and the HTC Vive headset. This allowed eye-tracking...

Earlier today, Apple wrapped its WWDC 2018 developer keynote, with a long list of announcements. Apple has four platforms: iOS, MacOS,...

At this year’s F8 conference earlier this month, Facebook announced that brands can now use its Camera Effects Platform to employ...