IAB releases Augmented Reality for Marketing playbook
Augmented reality (AR) is becoming increasingly popular among consumers — and increasingly more available to marketers as a creative...
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A new customer experience, how AI is changing marketing
In the summer of 1956, 10 scientists and mathematicians gathered at New Hampshire’s Dartmouth College to brainstorm a new concept...
The retailers and brands delivering first-rate mobile AR experiences
Isabelle Hierholtz, the user strategy director for the AR/VR/XR advisor company Digi-Capital, believes mobile AR advertising offers...
How AR is whetting restaurant patrons’ appetites
AR hamburger, from Kabaq To some marketers, augmented reality may seem like a solution looking for a problem. But a New York City-based...
Personalizing customer experiences at scale
Personalization has become integral to the customer journey and is now a key driver of brand loyalty across all channels. Consumers are...
Verizon Media survey on 5G: Consumers expect better AR and video
Advertisers’ anticipation of 5G, per the Verizon Media survey As 5G begins its rollout this year across the U.S., 85 percent of consumers...
How to keep PPC accounts healthy when using automation
Machine learning, artificial intelligence, Moore’s Law and ongoing automation by the big search engines are accelerating the evolution of...
Chevron storytelling uses purposeful immersive experiences to engage stakeholders
Frozen in place, alert and quietly breathing the eight-foot Perentie lizard sizes me up. The only discernible movement is an opaque...
Expedia-owned vacation sites HomeAway, VRBO now provide unified virtual tours
As soon as spatial imagery became available, marketers envisioned using it for the travel industry. Feel yourself in that vacation spot,...
Nat Geo and Verizon’s Oath programmatically place ads in VR for ‘Mars’ series
Ads inside virtual reality (VR) environments have taken another step toward becoming commonplace, with the recent announcement that Oath...
AR/VR agency Vertebrae launches web-based AR platform for online retailers
Online retailers now have another weapon in their marketing arsenal: a new augmented reality (AR) Web-based platform. Called Axis, it is...
An AR Halloween pre-show invades movie theaters
Now in movie theaters in the US and Canada: an augmented reality (AR) Halloween-inspired experience before the feature film. Called the...
Facebook is giving more Instagram developers access to AR camera features
Facebook CEO Mark Zuckerberg at the company’s 2017 F8 Developer’s Conference. Facebook just renamed its Camera Effects Platform as Spark...
Shopify now lets stores create AR experiences for iOS 12
Shopify unveiled Monday new tools for their vendors to create augmented reality (AR) experiences. The announcement comes on the heels of...
Blippar launches indoor visual positioning system to anchor AR
If augmented reality (AR) is going to offer a reliable overlay for physical reality, it needs to be anchored into place. In many cases,...
When should marketers use AR and when VR?
Augmented reality (AR) adds visual overlays on the physical world and is usually viewed through a smartphone. Virtual reality (VR)...
Apple’s latest ARKit preps augmented reality to become pervasive reality
This week, augmented reality took another step toward becoming much more than just an add-on. On Monday, at its Worldwide Developers...
Tobii Pro releases analytics for its eye-tracking + VR
Last summer, Tobii Pro announced an integration between its eye-tracking tech and the HTC Vive headset. This allowed eye-tracking...
Apple’s WWDC 2018 keynote: An overview of the announcements
Earlier today, Apple wrapped its WWDC 2018 developer keynote, with a long list of announcements. Apple has four platforms: iOS, MacOS,...
Why Nike’s AR experiment for Facebook Messenger was a hit with its customers
At this year’s F8 conference earlier this month, Facebook announced that brands can now use its Camera Effects Platform to employ...
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