Fahad HDec 17, 20151 min readHow To Take Advantage Of The Recovery Search Opportunity On iOS 9Apple’s launch of iOS 9 has sparked renewed attention on Apple Search, including the way Apple places more importance on app content in...
Fahad HOct 30, 20153 min readWhy iOS 9’s Ad Blocking Isn’t Dire For AdvertisersWith ads shown in nearly every nook and cranny of the real estate we affectionately dub “the web,” consumers are increasingly — do I dare...
Fahad HOct 27, 20152 min readApple Beats Expectations With $51.5 billion Quarter, 48 Million iPhones SoldApple has announced its fiscal Q4 earnings. Financial analysts had been expecting $51.04 billion in revenue and earnings per share (EPS)...
Fahad HOct 22, 20154 min readWhat Apple’s iOS 9 Means To Marketers (Hint: Search And UX In Particular)The biggest hurdle is the fact that most people don’t use mobile apps unless one of three use cases is present: Rote activities (meaning...
Fahad HOct 21, 20154 min readWhy Ads In Apps Can’t (And Probably Won’t) Be BlockedApple has a problem. I’m not saying the multibillion-dollar organization is in any serious danger. It is too big to fail. What I am...
Fahad HOct 13, 20154 min readiOS 9 Content Blocking Reports For Google AnalyticsLast month, Apple launched the new iOS 9 — and with it, support for content blocking applications (e.g., ad blockers) for Apple mobile...
Fahad HOct 9, 20151 min readApple Removes Apps That Block Ads In Apps Over Privacy Concernsearlier in the week over privacy concerns. As other have said, it was curious that Apple allowed these kinds of apps to get into the App...
Fahad HOct 6, 20152 min readBeyond Safari: New Ad Blocking App Extends To Native Apps, Including Facebook And Apple NewsAnother ad blocker is on the scene, however, this one is designed to block ads in native apps such as Facebook and Apple’s own News app,...
Fahad HOct 6, 20151 min readApple, Google Lead Interbrand’s Rankings Of Most Valuable Global BrandsApple is the most valuable brand in the world, and Google is No. 2, according to the latest edition of Interbrand’s 2015 Best Global...
Fahad HOct 6, 20152 min readApple Pay Not Yet Paying Dividends To Apple, Says Research ReportA new report from researcher Aite Group is getting a lot of play on the one-year anniversary of the introduction of Apple Pay. The firm...
Fahad HSep 29, 20153 min readYext Launches Xone Beacon Network For Offline-To-Online EngagementYext, which has primarily been a business data and presence management company, has launched Xone, a new (free) in-store beacon program...
Fahad HSep 28, 20153 min readMorgan Stanley: No, Apps Aren’t Winning. The Mobile Browser Is.Last week, comScore released its Mobile App Report, which we covered. The report contained many interesting findings, but its big...
Fahad HSep 25, 20155 min readWeb Overload: Why Digital Advertising Needs To Hit The Reset ButtonIn “Welcome to hell: Apple vs. Google vs. Facebook and the slow death of the Web,” Nilay Patel, editor-in-chief of The Verge, worries...
Fahad HSep 17, 20153 min readNot Just Ads, iOS 9 Content Blockers Can Also Block AnalyticsThough they’ve been dubbed “ad blockers,” it’s not just ads that marketers and publishers have to worry about with iOS 9’s new content...
Fahad HSep 11, 20152 min readStanding On Shoulders Of Apple Pay, Google’s Android Pay Officially LaunchesGoogle was first with Wallet. But it was blocked by frightened mobile carriers, and beyond that, it failed to capture the imagination of...
Fahad HSep 9, 20152 min readGilt Shows How Apps And Online Shopping Are Coming To Apple TVThe new Apple TV is all about apps (more on that below), with the new Apple TV App Store, and that includes apps that will let us shop...
Fahad HSep 9, 20152 min readContent Blocking In iOS 9 Unlikely To Bring About Mobile “Admageddon”There’s a great deal of hand-wringing over iOS 9 and the prospect of “content [ad] blocking” in mobile. Some ad-industry execs are...
Fahad HSep 9, 20152 min readApple Event: iPhone 6s, iPad Pro, Apple TV And Ad Blocking Expected TodayLater this morning (at 10 a.m. Pacific) in San Francisco, Apple is expected to introduce its widely anticipated interim-generation...
Fahad HSep 4, 20152 min readFactual Announces Deals With Apple And Facebook For Improved Location DataMarketers and publishers are just starting to understand that as the cookie was to desktop advertising, location data is to mobile....
Fahad HAug 27, 20151 min readIDC: Smartphone Growth Slows, Apple Watch Now #2 Wearable After FitbitLukas Gojda / Shutterstock.com China’s stock market crash has inserted fear and doubt into the global economy over the past week. A...
