Fahad HApr 7, 20173 min readHow to rule the App Store in 2017: 5 trends to use to your advantageApp Store Optimization (ASO) in 2017 demands that app publishers stay one step ahead of the competition by taking advantage of newly...
Fahad HApr 4, 20171 min readAndroid now the world’s dominant OS, surpassing WindowsAccording to StatCounter, the Android operating system has now passed Microsoft Windows as the leading OS globally. The data reflect...
Fahad HApr 3, 20171 min readApple News goes from walled garden to ‘well-lit garden’ with third-party measurementLate last year, Apple struck a deal with NBCUniversal to become its exclusive ad sales partner for Apple News. Last week, AdExchanger...
Fahad HMar 27, 20171 min readA new language called WebAssembly is opening the door to the next generation of browsersA still frame from a moving, generated landscape inside a browser using WASM If you think of the online world as browser experiences...
Fahad HJan 31, 20173 min readApple reports best quarter ever: $78.4B revenue, 78M iPhones soldAfter three consecutive quarters of year-over-year sales declines, Apple announced its biggest quarter ever. The company beat revenue and...
Fahad HJan 31, 20172 min readA better Siri is critical to the iPhone’s long-term competitivenessWhen Apple bought Siri in 2010, it ushered in the era of the virtual assistant. It was a truly differentiated feature vs. Android phones....
Fahad HDec 15, 20161 min readAdobe Primetime adds TV Media Management PlatformFrom Adobe Adobe Primetime took a major evolutionary step today toward the programmatic- and audience-based future of ads on multi-screen...
Fahad HNov 15, 20162 min readReport: Apple working on augmented reality glasses for potential 2018 releaseAccording to reports, Apple is developing digital glasses. However, if the product appears at all, it won’t be until 2018 at the...
Fahad HOct 31, 20161 min readReport: Apple Search Ads are driving installs with high retention ratesA few weeks into Apple debuting search ads in the App Store, mobile analytics firm AppsFlyer has released some early results. The App...
Fahad HOct 25, 20161 min readApple revenues of $47B in line but down, iPhone sales down year over yearApple’s fiscal fourth quarter earnings are out. Revenues of $46.9 billion were in line with analysts’ modest expectations; earnings per...
Fahad HOct 14, 20162 min readSay hello to the newest intelligent agent, OzloComparative searches on Ozlo and Google Assistant The society of intelligent agents now has a new member. His name is Ozlo, from the Palo...
Fahad HOct 10, 20163 min readThe ins, outs and industry effects of Apple’s Limit Ad Tracking changesApple’s iOS 10 update was a huge shot across the bow in the mobile advertising world. Apple rolled out search ads in the iOS App Store to...
Fahad HSep 23, 20162 min readReport: Apple may be six months from launching an Echo-like Siri assistantA second report, from Bloomberg, says that Apple is developing an Amazon Echo-like stand alone virtual assistant based on Siri. That...
Fahad HSep 14, 20162 min readTwitter rolls out apps for Apple TV, Xbox One and Amazon’s Fire TVTwitter’s TV apps will broadcast Thursday Night Football games, as well as other live shows, Periscope streams, Vine clips and normal...
Fahad HSep 7, 20162 min readApple introduces jackless iPhone 7 with improved camera, and waterproof WatchPeople are focused on the fact that there’s no headphone jack on the new iPhone. But while that’s grabbing attention, Apple introduced a...
Fahad HSep 2, 20162 min readApple begins purge of neglected, broken apps; no more ASO with app namesThere are more than 2 million apps for iOS devices. However, beginning next week, Apple will be trying to reduce that number somewhat....
Fahad HAug 30, 20163 min readEU says Apple owes more than $14.5B in back taxes that Ireland must now collectThe European Commission (EC) has announced that Apple must pay more than $14 billion in back taxes. In its expected ruling, the EC...
Fahad HAug 29, 20161 min readReport: Apple to be assessed “billions” in unpaid European back taxesAccording to an article in the Financial Times, Apple is about to be hit with a “multi-billion tax bill” by the European Commission....
Fahad HAug 15, 20163 min readKeyword-driven ASO: a quick primer65 percent of all iOS app discovery takes place via organic in-store (iTunes) search. If app discovery is a big part of your business...
Fahad HAug 9, 20162 min readFacebook tests streaming videos to TV using Apple’s AirPlay, Google’s ChromecastFacebook has overtaken the small screen in people’s pockets. Now it’s ready to take on the big screen in their living rooms. Facebook has...
