Most internet users understand the free content they consume is supported by data-driven advertising. Most people would prefer not to pay...

John Wilander, Apple Webkit engineer and architect of Safari’s Intelligent Tracking Prevention (ITP) solution, said Wednesday...

Facebook’s new first-party cookie. The company began notifying some agencies and trade groups of the solution this week and emailing all...

Let’s dig right in. Changes to notifications make it easier for users to opt in — and opt out. The update gives users more control...

Apple further entrenched its strategic positioning as privacy protector against the ad tech ecosystem at WWDC, its annual developer...

Earlier today, Apple wrapped its WWDC 2018 developer keynote, with a long list of announcements. Apple has four platforms: iOS, MacOS,...

In a redesign of its mobile apps announced on Monday, Reddit will add an option for people to only view non-text posts, which could help...

Two years ago, Facebook began using the ubiquitous “like” buttons that publishers put on their sites to track people’s web browsing and...

Starting this month, Google is making changes to the way it captures and reports on conversions in AdWords in the response to Apple’s...

Browsers have become a battleground for ads, and Apple announced its latest salvo this week at their annual WWDC (Worldwide Developers...

Apple has announced that the next version of Safari in macOS High Sierra, coming out this fall, will include Intelligent Tracking...

Among the announcements coming out of Apple’s WWDC developer conference is news that Safari will prevent cross-site tracking. Apple...

A still frame from a moving, generated landscape inside a browser using WASM If you think of the online world as browser experiences...

According to a report yesterday, fingerprint-enabled Apple Pay is coming to mobile websites. One popular angle on this news is that the...

Ad blockers have been around for some time now and are widely used. The question around the end of the “free internet” and the impact on...

earlier in the week over privacy concerns. As other have said, it was curious that Apple allowed these kinds of apps to get into the App...

Another ad blocker is on the scene, however, this one is designed to block ads in native apps such as Facebook and Apple’s own News app,...

Last week, comScore released its Mobile App Report, which we covered. The report contained many interesting findings, but its big...

There’s a great deal of hand-wringing over iOS 9 and the prospect of “content [ad] blocking” in mobile. Some ad-industry execs are...

To be clear, Apple never actually uses the term “ad blocking” in its latest developer specs, but instead says that the functionality...