Fahad HOct 13, 20154 min readiOS 9 Content Blocking Reports For Google AnalyticsLast month, Apple launched the new iOS 9 — and with it, support for content blocking applications (e.g., ad blockers) for Apple mobile...
Fahad HOct 9, 20151 min readApple Removes Apps That Block Ads In Apps Over Privacy Concernsearlier in the week over privacy concerns. As other have said, it was curious that Apple allowed these kinds of apps to get into the App...
Fahad HOct 6, 20152 min readBeyond Safari: New Ad Blocking App Extends To Native Apps, Including Facebook And Apple NewsAnother ad blocker is on the scene, however, this one is designed to block ads in native apps such as Facebook and Apple’s own News app,...
Fahad HOct 6, 20152 min readApple Pay Not Yet Paying Dividends To Apple, Says Research ReportA new report from researcher Aite Group is getting a lot of play on the one-year anniversary of the introduction of Apple Pay. The firm...
Fahad HSep 25, 20155 min readWeb Overload: Why Digital Advertising Needs To Hit The Reset ButtonIn “Welcome to hell: Apple vs. Google vs. Facebook and the slow death of the Web,” Nilay Patel, editor-in-chief of The Verge, worries...
Fahad HSep 22, 20152 min readAd Blocker Usage Highest Among Key Advertiser Demos: Millennials And High EarnersMillennials are most likely to utilize ad blocking on desktop. Source: Sourcepoint and comScore study. People who use ad blockers are...
Fahad HSep 22, 20154 min readAd Blocking: The IAB Wants To Sue, But It Probably Can’t WinIt may be premature to call ad blocking a “crisis” for the industry, but it’s obviously an area of significant concern for publishers and...
Fahad HSep 17, 20152 min readNew Ad Blocker “Peace” Tops iTunes Paid Apps Chart Within HoursThe Peace app was created by Marco Arment, former CTO of Tumblr and founder of Instapaper. It sells for $2.99 in Apple’s app...
Fahad HSep 16, 20152 min readTime With Mobile Apps Now Beats TV As Apps Become The New NetworksTwin Design / Shutterstock.com TV has resisted the internet in multiple ways that have eluded other media. It has been able to hold on to...
Fahad HSep 11, 20152 min readStanding On Shoulders Of Apple Pay, Google’s Android Pay Officially LaunchesGoogle was first with Wallet. But it was blocked by frightened mobile carriers, and beyond that, it failed to capture the imagination of...
Fahad HSep 9, 20152 min readGilt Shows How Apps And Online Shopping Are Coming To Apple TVThe new Apple TV is all about apps (more on that below), with the new Apple TV App Store, and that includes apps that will let us shop...
Fahad HSep 9, 20152 min readContent Blocking In iOS 9 Unlikely To Bring About Mobile “Admageddon”There’s a great deal of hand-wringing over iOS 9 and the prospect of “content [ad] blocking” in mobile. Some ad-industry execs are...
Fahad HSep 9, 20152 min readApple Event: iPhone 6s, iPad Pro, Apple TV And Ad Blocking Expected TodayLater this morning (at 10 a.m. Pacific) in San Francisco, Apple is expected to introduce its widely anticipated interim-generation...
Fahad HAug 24, 20154 min readEddystone Beacon Explainer: An Interview With Google’s Chandu ThotaOn July 14, Google announced a new developer initiative called Eddystone. It’s a new open format for Bluetooth low energy (BLE) beacons....
Fahad HAug 8, 20152 min readMicrosoft Mobile Share Reaches Lowest Level Since comScore Tracking BeganWhile Android continues its march as the dominant global operating system, its market share in the US is essentially flat and roughly at...
Fahad HAug 7, 20152 min readReport: iPhone Drives Less Than A Third Of Android Traffic, Nearly 75 Percent Of RevenueLast week Opera released its State of Mobile Advertising report for Q2. Headlines on coverage tended to focus on the finding that “the...
Fahad HJul 21, 20154 min readApple Beats Expectations With $49.6B But iPhone Sales Disappoint AnalystsApple just announced its fiscal Q3 earnings. The company generally beat analyst expectations with $49.6 billion in revenue and $10.7...
Fahad HJul 7, 20154 min readIs Deep Linking The New Digital Marketing Battleground?In a mobile-first era with sinking conversion rates (due to cross-device tracking challenges) and high levels of distraction, most of our...
Fahad HJul 1, 20151 min readMobile App Push Notifications Drive 90-Day Retention Rates By As Much As 180%For opted-in users, push notifications drove the average 90-day retention rate by 180 percent, with a 27.6 percent retention rate for...
Fahad HJul 1, 20152 min readAndroid Wins 65% Of US Market Share With Help From Galaxy S6 SalesKantar says sales of Samsung’s Galaxy S6 has helped drive Android’s success. “The first full month of sales of the Galaxy S6 allowed...
