iOS 9 Content Blocking Reports For Google Analytics
Last month, Apple launched the new iOS 9 — and with it, support for content blocking applications (e.g., ad blockers) for Apple mobile...
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Apple Removes Apps That Block Ads In Apps Over Privacy Concerns
earlier in the week over privacy concerns. As other have said, it was curious that Apple allowed these kinds of apps to get into the App...
Beyond Safari: New Ad Blocking App Extends To Native Apps, Including Facebook And Apple News
Another ad blocker is on the scene, however, this one is designed to block ads in native apps such as Facebook and Apple’s own News app,...
Apple Pay Not Yet Paying Dividends To Apple, Says Research Report
A new report from researcher Aite Group is getting a lot of play on the one-year anniversary of the introduction of Apple Pay. The firm...
Web Overload: Why Digital Advertising Needs To Hit The Reset Button
In “Welcome to hell: Apple vs. Google vs. Facebook and the slow death of the Web,” Nilay Patel, editor-in-chief of The Verge, worries...
Ad Blocker Usage Highest Among Key Advertiser Demos: Millennials And High Earners
Millennials are most likely to utilize ad blocking on desktop. Source: Sourcepoint and comScore study. People who use ad blockers are...
Ad Blocking: The IAB Wants To Sue, But It Probably Can’t Win
It may be premature to call ad blocking a “crisis” for the industry, but it’s obviously an area of significant concern for publishers and...
New Ad Blocker “Peace” Tops iTunes Paid Apps Chart Within Hours
The Peace app was created by Marco Arment, former CTO of Tumblr and founder of Instapaper. It sells for $2.99 in Apple’s app...
Time With Mobile Apps Now Beats TV As Apps Become The New Networks
Twin Design / Shutterstock.com TV has resisted the internet in multiple ways that have eluded other media. It has been able to hold on to...
Standing On Shoulders Of Apple Pay, Google’s Android Pay Officially Launches
Google was first with Wallet. But it was blocked by frightened mobile carriers, and beyond that, it failed to capture the imagination of...
Gilt Shows How Apps And Online Shopping Are Coming To Apple TV
The new Apple TV is all about apps (more on that below), with the new Apple TV App Store, and that includes apps that will let us shop...
Content Blocking In iOS 9 Unlikely To Bring About Mobile “Admageddon”
There’s a great deal of hand-wringing over iOS 9 and the prospect of “content [ad] blocking” in mobile. Some ad-industry execs are...
Apple Event: iPhone 6s, iPad Pro, Apple TV And Ad Blocking Expected Today
Later this morning (at 10 a.m. Pacific) in San Francisco, Apple is expected to introduce its widely anticipated interim-generation...
Eddystone Beacon Explainer: An Interview With Google’s Chandu Thota
On July 14, Google announced a new developer initiative called Eddystone. It’s a new open format for Bluetooth low energy (BLE) beacons....
Microsoft Mobile Share Reaches Lowest Level Since comScore Tracking Began
While Android continues its march as the dominant global operating system, its market share in the US is essentially flat and roughly at...
Report: iPhone Drives Less Than A Third Of Android Traffic, Nearly 75 Percent Of Revenue
Last week Opera released its State of Mobile Advertising report for Q2. Headlines on coverage tended to focus on the finding that “the...
Apple Beats Expectations With $49.6B But iPhone Sales Disappoint Analysts
Apple just announced its fiscal Q3 earnings. The company generally beat analyst expectations with $49.6 billion in revenue and $10.7...
Is Deep Linking The New Digital Marketing Battleground?
In a mobile-first era with sinking conversion rates (due to cross-device tracking challenges) and high levels of distraction, most of our...
Mobile App Push Notifications Drive 90-Day Retention Rates By As Much As 180%
For opted-in users, push notifications drove the average 90-day retention rate by 180 percent, with a 27.6 percent retention rate for...
Android Wins 65% Of US Market Share With Help From Galaxy S6 Sales
Kantar says sales of Samsung’s Galaxy S6 has helped drive Android’s success. “The first full month of sales of the Galaxy S6 allowed...
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