
Apple posts revenue miss of $50.6 billion but sells more iPhones than expected
Apple’s fiscal second quarter earnings are out. As expected, Apple posted its first year-over-year revenue decline in 13 years. Apple...

The Apple Watch is a flop — or is it?
Canadapanda / Shutterstock.com A year after its introduction, the conventional thinking about the Apple Watch is that it’s a failure....

App install spend up 150 percent, yet costs down, push-enabled users 2X more engaged [reports]
Two new reports present data on the cost of mobile app user acquisition and, once acquired, app user engagement and retention benchmarks....

Apple News quietly opens up to smaller content publishers
Several articles today flagged the fact that Apple News is now allowing all small content publishers and bloggers to get in on the app....

Study: 110 Million iPhones In US, 62 Million iPhone 6 Or Later Models
olegganko / Shutterstock.com The iPhone 6 and subsequent models now dominate the active installed base of iPhones in the US market....

Death To The Dumb Phone: Soon, Nearly 80% Of Mobile Phones In The US Will Be Smartphones
Nearly 80 percent of Americans will own smartphones shortly. Media measurement firm comScore just released figures showing smartphone...

Apple Reports Biggest Quarter Ever: $75.9 Billion Revenue, 74.8 Million iPhones Sold
Apple’s fiscal first quarter earnings are out. And despite Apple’s claim that it’s the “biggest quarter ever,” the massive revenue...

Top 2015 App Downloads & Revenues Lists Have One App In Common: Skype
App Annie has released a “2015 Retrospective,” which offers an array of data on app downloads, revenues and distribution. Drawn from its...

Data Show Dramatic Shifts In Mobile Operating System Share Over Time
The latest monthly smartphone and mobile data from comScore show little change. Google’s Android continues to lead the US smartphone...

Amid Growth Doubts, Apple Touts App-Store Success: $20B In 2015, 4.5 Million Jobs
According to earlier reports, Apple had roughly 50 percent of all device activations over the holidays. Now a press release from Apple...

Report: Apple Had 50% Of All Device Activations Over 2015 Holiday Season
Flurry has come out with their holiday mobile stats showing that Apple devices captures just about half of all device activations over...

How To Take Advantage Of The Recovery Search Opportunity On iOS 9
Apple’s launch of iOS 9 has sparked renewed attention on Apple Search, including the way Apple places more importance on app content in...

Nielsen: Top Apps Of 2015 Dominated By Facebook, Google & Apple
Nielsen has released a look at the top smartphone apps of 2015. Amazingly the top ten reflects the properties of just three companies:...

Smartphone Data: Android Regains Share, But Apple Maps Wins The iPhone
According to comScore’s latest data (October 2015), 78 percent of US mobile subscribers own smartphones. I suspect we’ll reach 80 percent...

Why iOS 9’s Ad Blocking Isn’t Dire For Advertisers
With ads shown in nearly every nook and cranny of the real estate we affectionately dub “the web,” consumers are increasingly — do I dare...

Apple Beats Expectations With $51.5 billion Quarter, 48 Million iPhones Sold
Apple has announced its fiscal Q4 earnings. Financial analysts had been expecting $51.04 billion in revenue and earnings per share (EPS)...

What Apple’s iOS 9 Means To Marketers (Hint: Search And UX In Particular)
The biggest hurdle is the fact that most people don’t use mobile apps unless one of three use cases is present: Rote activities (meaning...

Why Ads In Apps Can’t (And Probably Won’t) Be Blocked
Apple has a problem. I’m not saying the multibillion-dollar organization is in any serious danger. It is too big to fail. What I am...

Ad Blockers & Analytics: What Webmasters Should Know And Do
Ad blockers have been around for some time now and are widely used. The question around the end of the “free internet” and the impact on...
























