How To Take Advantage Of The Recovery Search Opportunity On iOS 9
Apple’s launch of iOS 9 has sparked renewed attention on Apple Search, including the way Apple places more importance on app content in...
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Why iOS 9’s Ad Blocking Isn’t Dire For Advertisers
With ads shown in nearly every nook and cranny of the real estate we affectionately dub “the web,” consumers are increasingly — do I dare...
Apple Beats Expectations With $51.5 billion Quarter, 48 Million iPhones Sold
Apple has announced its fiscal Q4 earnings. Financial analysts had been expecting $51.04 billion in revenue and earnings per share (EPS)...
What Apple’s iOS 9 Means To Marketers (Hint: Search And UX In Particular)
The biggest hurdle is the fact that most people don’t use mobile apps unless one of three use cases is present: Rote activities (meaning...
Why Ads In Apps Can’t (And Probably Won’t) Be Blocked
Apple has a problem. I’m not saying the multibillion-dollar organization is in any serious danger. It is too big to fail. What I am...
iOS 9 Content Blocking Reports For Google Analytics
Last month, Apple launched the new iOS 9 — and with it, support for content blocking applications (e.g., ad blockers) for Apple mobile...
Apple Removes Apps That Block Ads In Apps Over Privacy Concerns
earlier in the week over privacy concerns. As other have said, it was curious that Apple allowed these kinds of apps to get into the App...
Beyond Safari: New Ad Blocking App Extends To Native Apps, Including Facebook And Apple News
Another ad blocker is on the scene, however, this one is designed to block ads in native apps such as Facebook and Apple’s own News app,...
Apple, Google Lead Interbrand’s Rankings Of Most Valuable Global Brands
Apple is the most valuable brand in the world, and Google is No. 2, according to the latest edition of Interbrand’s 2015 Best Global...
Apple Pay Not Yet Paying Dividends To Apple, Says Research Report
A new report from researcher Aite Group is getting a lot of play on the one-year anniversary of the introduction of Apple Pay. The firm...
Yext Launches Xone Beacon Network For Offline-To-Online Engagement
Yext, which has primarily been a business data and presence management company, has launched Xone, a new (free) in-store beacon program...
Morgan Stanley: No, Apps Aren’t Winning. The Mobile Browser Is.
Last week, comScore released its Mobile App Report, which we covered. The report contained many interesting findings, but its big...
Web Overload: Why Digital Advertising Needs To Hit The Reset Button
In “Welcome to hell: Apple vs. Google vs. Facebook and the slow death of the Web,” Nilay Patel, editor-in-chief of The Verge, worries...
Not Just Ads, iOS 9 Content Blockers Can Also Block Analytics
Though they’ve been dubbed “ad blockers,” it’s not just ads that marketers and publishers have to worry about with iOS 9’s new content...
Standing On Shoulders Of Apple Pay, Google’s Android Pay Officially Launches
Google was first with Wallet. But it was blocked by frightened mobile carriers, and beyond that, it failed to capture the imagination of...
Gilt Shows How Apps And Online Shopping Are Coming To Apple TV
The new Apple TV is all about apps (more on that below), with the new Apple TV App Store, and that includes apps that will let us shop...
Content Blocking In iOS 9 Unlikely To Bring About Mobile “Admageddon”
There’s a great deal of hand-wringing over iOS 9 and the prospect of “content [ad] blocking” in mobile. Some ad-industry execs are...
Apple Event: iPhone 6s, iPad Pro, Apple TV And Ad Blocking Expected Today
Later this morning (at 10 a.m. Pacific) in San Francisco, Apple is expected to introduce its widely anticipated interim-generation...
Factual Announces Deals With Apple And Facebook For Improved Location Data
Marketers and publishers are just starting to understand that as the cookie was to desktop advertising, location data is to mobile....
IDC: Smartphone Growth Slows, Apple Watch Now #2 Wearable After Fitbit
Lukas Gojda / Shutterstock.com China’s stock market crash has inserted fear and doubt into the global economy over the past week. A...
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