How to rule the App Store in 2017: 5 trends to use to your advantage
App Store Optimization (ASO) in 2017 demands that app publishers stay one step ahead of the competition by taking advantage of newly...
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Android now the world’s dominant OS, surpassing Windows
According to StatCounter, the Android operating system has now passed Microsoft Windows as the leading OS globally. The data reflect...
Apple News goes from walled garden to ‘well-lit garden’ with third-party measurement
Late last year, Apple struck a deal with NBCUniversal to become its exclusive ad sales partner for Apple News. Last week, AdExchanger...
A new language called WebAssembly is opening the door to the next generation of browsers
A still frame from a moving, generated landscape inside a browser using WASM If you think of the online world as browser experiences...
Apple reports best quarter ever: $78.4B revenue, 78M iPhones sold
After three consecutive quarters of year-over-year sales declines, Apple announced its biggest quarter ever. The company beat revenue and...
A better Siri is critical to the iPhone’s long-term competitiveness
When Apple bought Siri in 2010, it ushered in the era of the virtual assistant. It was a truly differentiated feature vs. Android phones....
Adobe Primetime adds TV Media Management Platform
From Adobe Adobe Primetime took a major evolutionary step today toward the programmatic- and audience-based future of ads on multi-screen...
Report: Apple working on augmented reality glasses for potential 2018 release
According to reports, Apple is developing digital glasses. However, if the product appears at all, it won’t be until 2018 at the...
Report: Apple Search Ads are driving installs with high retention rates
A few weeks into Apple debuting search ads in the App Store, mobile analytics firm AppsFlyer has released some early results. The App...
Apple revenues of $47B in line but down, iPhone sales down year over year
Apple’s fiscal fourth quarter earnings are out. Revenues of $46.9 billion were in line with analysts’ modest expectations; earnings per...
Say hello to the newest intelligent agent, Ozlo
Comparative searches on Ozlo and Google Assistant The society of intelligent agents now has a new member. His name is Ozlo, from the Palo...
The ins, outs and industry effects of Apple’s Limit Ad Tracking changes
Apple’s iOS 10 update was a huge shot across the bow in the mobile advertising world. Apple rolled out search ads in the iOS App Store to...
Report: Apple may be six months from launching an Echo-like Siri assistant
A second report, from Bloomberg, says that Apple is developing an Amazon Echo-like stand alone virtual assistant based on Siri. That...
Twitter rolls out apps for Apple TV, Xbox One and Amazon’s Fire TV
Twitter’s TV apps will broadcast Thursday Night Football games, as well as other live shows, Periscope streams, Vine clips and normal...
Apple introduces jackless iPhone 7 with improved camera, and waterproof Watch
People are focused on the fact that there’s no headphone jack on the new iPhone. But while that’s grabbing attention, Apple introduced a...
Apple begins purge of neglected, broken apps; no more ASO with app names
There are more than 2 million apps for iOS devices. However, beginning next week, Apple will be trying to reduce that number somewhat....
EU says Apple owes more than $14.5B in back taxes that Ireland must now collect
The European Commission (EC) has announced that Apple must pay more than $14 billion in back taxes. In its expected ruling, the EC...
Report: Apple to be assessed “billions” in unpaid European back taxes
According to an article in the Financial Times, Apple is about to be hit with a “multi-billion tax bill” by the European Commission....
Keyword-driven ASO: a quick primer
65 percent of all iOS app discovery takes place via organic in-store (iTunes) search. If app discovery is a big part of your business...
Facebook tests streaming videos to TV using Apple’s AirPlay, Google’s Chromecast
Facebook has overtaken the small screen in people’s pockets. Now it’s ready to take on the big screen in their living rooms. Facebook has...
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