
Apple’s move to kill cookies isn’t a crisis — It’s an opportunity
cookie-blocking to a whole new level and will drastically impact a brand’s ability to maintain direct relationships with its customers....

What email marketers should know about iOS 11
released iOS 11 last month, bringing quite a few changes to Apple Mail. Because there are currently more iPhone users in the US than ever...

Apple’s anti-tracking tool restricts Facebook’s ability to follow people around the web
Two years ago, Facebook began using the ubiquitous “like” buttons that publishers put on their sites to track people’s web browsing and...

Apple debuts iPhone 8 and $1K iPhone X with ‘Face ID’
Most of what was announced today has already been written about at length because of leaks. So the drama that used to come with Apple...

Google responds to Apple’s Intelligent Tracking Prevention with AdWords tracking update
Starting this month, Google is making changes to the way it captures and reports on conversions in AdWords in the response to Apple’s...

Apple Search Ads: Still tapping after 6 months of testing
It’s been five months since Apple expanded their Apple Search Ads program to advertisers in three additional countries (UK, New Zealand...

Apple beats Wall Street expectations, offers strong guidance ahead of new iPhone
This afternoon Apple reported quarterly revenues of $45.4 billion, which beat Wall Street expectations. Earnings per share also beat...

How the iPhone spawned the evolution of mobile engagement
When he introduced it, Jobs positioned the device as three revolutionary products in one: a phone, an iPod and an internet device. Top...

Survey: Amazon Echo, Google Home owners are ‘very interested’ in Apple HomePod
A new survey of more than 2,000 US consumers from Morning Consult finds almost exactly one-third of consumers are either very interested...

Apple’s Business Chat is a powerful new channel for customer service & inbound sales
The HomePod got most of the attention and headlines last week at Apple’s developer conference. However, Business Chat may be the...

What marketers need to know about the Apple WWDC announcements [Podcast]
Browsers have become a battleground for ads, and Apple announced its latest salvo this week at their annual WWDC (Worldwide Developers...

How Apple’s Intelligent Tracking Prevention works & why Google, Facebook could benefit mo
Apple has announced that the next version of Safari in macOS High Sierra, coming out this fall, will include Intelligent Tracking...

Apple adds indoor mapping for malls and airports, Do Not Disturb mode
Apple has been developing indoor location and mapping for several years. Now the company is finally sharing the fruits of that effort in...

Apple introduces HomePod: A premium speaker with Siri
As anticipated, Apple introduced its Amazon Echo and Google Home competitor today at WWDC, its developer conference in San Jose. The...

WWDC: Safari will block third-party ad trackers from following users around the web
Among the announcements coming out of Apple’s WWDC developer conference is news that Safari will prevent cross-site tracking. Apple...

Report: Apple’s Siri-powered virtual assistant could be announced next week
Apple might announce its long-rumored Siri-powered smart speaker during the company’s annual developer conference next week, according to...

What a 32-step journey to a Bruno Mars album can teach marketers and tech companies
Kathy Hutchins / Shutterstock.com My mom likes Bruno Mars. She also likes to hike and run. So she was excited when she got an iPod...

Facebook rolls out software tool to make AMP, Apple News pages more like Instant Articles
Ever since Facebook officially opened up Instant Articles to all websites last year, publishers, brands and other site owners have had to...

Apple’s $52.9B in revenue misses estimates, iPhone sales below expectations
This afternoon Apple announced revenue of $52.9 billion, which was up vs. last year but short of analyst expectations of $53 billion....
























