Using push notifications for mobile app retention
And more importantly, how can we make it stop? Let’s face it, not every app can be Snapchat or Instagram, and even the largest iPhone or...
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How will GDPR affect PPC marketers in the US?
With the introduction of the General Data Protection Regulation (GDPR), search marketers targeting the European Union (EU) have had...
Apple’s latest ARKit preps augmented reality to become pervasive reality
This week, augmented reality took another step toward becoming much more than just an add-on. On Monday, at its Worldwide Developers...
Apple and Google try to help you curb your smartphone compulsions
Google and Apple are having their “Alfred Nobel moment.” Nobel was the Swedish inventor of dynamite who also established the Nobel Prize....
Taking aim at Facebook & others: Apple says it is ‘shutting down’ tracking from Lik
Apple further entrenched its strategic positioning as privacy protector against the ad tech ecosystem at WWDC, its annual developer...
Apple’s WWDC 2018 keynote: An overview of the announcements
Earlier today, Apple wrapped its WWDC 2018 developer keynote, with a long list of announcements. Apple has four platforms: iOS, MacOS,...
Samsung stung by $539 million jury verdict in Apple patent defeat
In the endless patent war between Apple and Samsung, Apple has again been awarded a massive jury verdict against the South Korean...
All Apple News publishers can now use DoubleClick for Publishers to serve direct-sold ads
Apple has rolled out the ability for all publishers to use DoubleClick for Publishers (DFP) for ad serving in their Apple News content,...
Report: Sales of Apple smart speaker stall
Sales of Apple’s HomePod smart speaker have stalled, according to new data from Slice Intelligence. Since its launch in January, HomePod...
Apple iOS 11.3: Business Chat and privacy as a marketing tool
Apple rolled out iOS 11.3 today. Among the features are new and improved AR capabilities, health records, data privacy, Animoji, Business...
Report: France suing Google, Apple over mobile developer contract terms
French Finance Minister Bruno Le Maire says the country will take Apple and Google to court over mobile developer contracts. The move is...
Report: Facebook leads other platforms for app-install ROI in performance index
According to the latest AppsFlyer Performance Index Report (registration required), Twitter offers the best user retention record (12...
In (partial) defense of Apple’s HomePod
Apple’s HomePod is being hailed as the best speaker among the current smart speaker cohort, which includes Google Home, Amazon Echo,...
Microsoft’s Cortana comes to iPad, ChromeOS devices to get Google Assistant
Last week, Microsoft released a version of Cortana for the iPad. Cortana is already available for the iPhone but has now been optimized...
Apple HomePod gets mixed reviews, Nest returns to Google
The battle for the smart home is well underway, triggered by the advent of smart speakers. Apple’s entry, HomePod, will finally be...
Survey: Amazon, Google top SMB ‘Trust Index’
Local business network Alignable released its most recent small business (SMB) Trust Index Report, which reflects net promoter scores...
As world waits for iPhone X sales, Apple Services has become a Fortune 100 business
There are numerous reports coming out from financial analysts arguing that iPhone X demand is “soft” or that the company may even...
Clash Royale’s ‘Epic Comeback’ was #1 YouTube ad in December, Apple was top brand
Supercell’s “Clash Royale” video game had the most-watched ad on YouTube last month, with its “Epic Comeback” spot generating 16 million...
Reddit’s mobile apps now let people view only visual posts, block ads through in-app browser
In a redesign of its mobile apps announced on Monday, Reddit will add an option for people to only view non-text posts, which could help...
Has Apple already missed the smart speaker market?
With the recent news that Apple’s HomePod smart speaker wouldn’t ship until next year, the company is missing the critical holiday...
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