Fahad HDec 17, 20131 min readTop Apps Vary From Apple To Google To Amazon’s App Storepublished its list of top paid and free apps for 2013. Yesterday Nielsen reported its top US smartphone apps list (Android + iPhone). Now...
Fahad HDec 17, 20131 min readApple’s “Misunderstood” Holiday Video Ad Offers Fresh Look At How Teens Are Using Buick’s recent campaign is urging people to stop looking at their phones, Apple’s new ad takes the opposite approach, showing how an...
Fahad HDec 17, 20131 min readApple: Games, Social And Video Dominate Top Apps ListsThe lists are a mix of “incumbents” and “insurgents.” Pandora remains in the top 10 (12 on the iPad list) and YouTube was number two on...
Fahad HDec 16, 20132 min readApple Building Mobile Exchange, Shifting Focus To Radioarticle in AdWeek, Apple is quietly building an RTB exchange to manage in-app ad buying. This is apparently at the direction of...
Fahad HDec 16, 20131 min readFacebook No. 1 Mobile App Of 2013 But Google Has 5 Of Top 10Nielsen published a range of year-end data today. Among other things the measurement firm said that 65 percent of American cell phone...
Fahad HDec 6, 20132 min readApple Driving Indoor Location Revolution With iBeacons In All Its 254 StoresIn March the company bought WiFiSlam, and indoor location was suddenly on the map — so to speak. Since that time there’s been growing...
Fahad HDec 4, 20131 min readReport: More Than 70 Percent Of Apple Users Now On iOS 7Apple users tend to be dutiful about updating their operating systems. But considering what a radical change it is from iOS 6 it’s...
Fahad HNov 27, 20131 min readApple Has Twice The Global “Ad Impression Share” Of Androidreport from mobile DSP and ad buying platform Adfonic. Adfonic said that in Q3, on a global basis, Android and Apple devices combined for...
Fahad HNov 25, 20134 min readTop 5 Ways To Use Reviews For Better App Store Optimization (ASO)App store optimization (ASO) is the process of improving an app’s rank in an app store for search results related to the app. It’s the...
Fahad HNov 21, 20131 min readVerdict: Samsung Owes Apple $290 Million More But It Won’t Matteraccording to AllThingsD. In total, Samsung owes Apple nearly a billion dollars in damages not counting legal fees. Yet for both...
Fahad HNov 15, 20132 min readAndroid Tablets Outship iPads, Usage Still Favors Apple Devicesestimates of tablet shipments, Morgan Stanley analyst Katy Huberty has calculated that Android devices generated more sales revenue in Q3...
Fahad HNov 5, 20131 min readReport: Apple Is Killing The Cookie And It’s Costing PublishersiPhones and iPads accounted for 66 percent of mobile impressions in the Index report. Safari holds over 60 percent of the mobile browser...
Fahad HNov 4, 20131 min readiPad Air Has Blockbuster Opening WeekendAccording to data from app marketing platform Fiksu, the iPad Air is “is seeing five times the usage the iPad 4 did two days after launch...
Fahad HOct 29, 20131 min readNielsen: US Smartphone Ownership Now 64.7 PercentNielsen is out with new smartphone data for the US market. The firm says that smartphone penetration now stands at nearly 65 percent...
Fahad HOct 28, 20131 min readApple’s Q4 2013 Represents Highest September Quarter Revenue Ever With 33.8 Million iPhones So2013 Q4 earnings report with quarterly revenues at $37.5 billion and a net profit of $7.5 billion. According to the just released report,...
Fahad HOct 22, 20136 min readLive Blogging The Apple iPad Event In San FranciscoTim Cook has just come out to applause. He’s discussing how the video just shown reflects “Apple’s values.” He’s saying “you’re going to...
Fahad HOct 22, 20131 min readReport: Despite Competition iPad Still 81 Percent Of Tablet TrafficFirms that track device shipments, such as Gartner and IDC, have projected a major decline in the iPad’s market share. However in North...
Fahad HOct 18, 20131 min readPew: US Tablet & E-Reader Ownership Now At 43 Percentreleased new survey data about tablet and e-reader ownership in the US. Previously, the organization had said that US tablet ownership...
Fahad HOct 18, 20134 min readA Marketer’s Guide To User ID Targeting — Part 2: Understanding Android ID & The FuSince I wrote the first article in this two-part series, a lot has come to light regarding the use of mobile user IDs — especially...
Fahad HOct 15, 20131 min readReport: iPhone 5 Models Driving 40 Percent Of Trafficdata from ad network Chitika, the iPhone 5 together with the just released 5s and 5c models are now responsible for more than 40 percent...
