Top Apps Vary From Apple To Google To Amazon’s App Store
published its list of top paid and free apps for 2013. Yesterday Nielsen reported its top US smartphone apps list (Android + iPhone). Now...
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Apple’s “Misunderstood” Holiday Video Ad Offers Fresh Look At How Teens Are Using
Buick’s recent campaign is urging people to stop looking at their phones, Apple’s new ad takes the opposite approach, showing how an...
Apple: Games, Social And Video Dominate Top Apps Lists
The lists are a mix of “incumbents” and “insurgents.” Pandora remains in the top 10 (12 on the iPad list) and YouTube was number two on...
Apple Building Mobile Exchange, Shifting Focus To Radio
article in AdWeek, Apple is quietly building an RTB exchange to manage in-app ad buying. This is apparently at the direction of...
Facebook No. 1 Mobile App Of 2013 But Google Has 5 Of Top 10
Nielsen published a range of year-end data today. Among other things the measurement firm said that 65 percent of American cell phone...
Apple Driving Indoor Location Revolution With iBeacons In All Its 254 Stores
In March the company bought WiFiSlam, and indoor location was suddenly on the map — so to speak. Since that time there’s been growing...
Report: More Than 70 Percent Of Apple Users Now On iOS 7
Apple users tend to be dutiful about updating their operating systems. But considering what a radical change it is from iOS 6 it’s...
Apple Has Twice The Global “Ad Impression Share” Of Android
report from mobile DSP and ad buying platform Adfonic. Adfonic said that in Q3, on a global basis, Android and Apple devices combined for...
Top 5 Ways To Use Reviews For Better App Store Optimization (ASO)
App store optimization (ASO) is the process of improving an app’s rank in an app store for search results related to the app. It’s the...
Verdict: Samsung Owes Apple $290 Million More But It Won’t Matter
according to AllThingsD. In total, Samsung owes Apple nearly a billion dollars in damages not counting legal fees. Yet for both...
Android Tablets Outship iPads, Usage Still Favors Apple Devices
estimates of tablet shipments, Morgan Stanley analyst Katy Huberty has calculated that Android devices generated more sales revenue in Q3...
Report: Apple Is Killing The Cookie And It’s Costing Publishers
iPhones and iPads accounted for 66 percent of mobile impressions in the Index report. Safari holds over 60 percent of the mobile browser...
iPad Air Has Blockbuster Opening Weekend
According to data from app marketing platform Fiksu, the iPad Air is “is seeing five times the usage the iPad 4 did two days after launch...
Nielsen: US Smartphone Ownership Now 64.7 Percent
Nielsen is out with new smartphone data for the US market. The firm says that smartphone penetration now stands at nearly 65 percent...
Apple’s Q4 2013 Represents Highest September Quarter Revenue Ever With 33.8 Million iPhones So
2013 Q4 earnings report with quarterly revenues at $37.5 billion and a net profit of $7.5 billion. According to the just released report,...
Live Blogging The Apple iPad Event In San Francisco
Tim Cook has just come out to applause. He’s discussing how the video just shown reflects “Apple’s values.” He’s saying “you’re going to...
Report: Despite Competition iPad Still 81 Percent Of Tablet Traffic
Firms that track device shipments, such as Gartner and IDC, have projected a major decline in the iPad’s market share. However in North...
Pew: US Tablet & E-Reader Ownership Now At 43 Percent
released new survey data about tablet and e-reader ownership in the US. Previously, the organization had said that US tablet ownership...
A Marketer’s Guide To User ID Targeting — Part 2: Understanding Android ID & The Fu
Since I wrote the first article in this two-part series, a lot has come to light regarding the use of mobile user IDs — especially...
Report: iPhone 5 Models Driving 40 Percent Of Traffic
data from ad network Chitika, the iPhone 5 together with the just released 5s and 5c models are now responsible for more than 40 percent...
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